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Angie More, Spotify’s former head of global podcast sales, has joined Wondery as its head of podcast ad revenue.
More started at Wondery, a podcast company that Amazon acquired in 2020, in early February, she told Marketing Brew. She reports to Jeanine Wright, Wondery’s GM of operations and commercial, as part of the company’s podcast ad sales team.
Her departure comes as other Spotify execs exit the company. Last month, Spotify announced that Dawn Ostroff, its chief content and advertising officer, who led the company’s podcasting strategy, was leaving. Max Cutler, whose podcast studio Parcast was acquired by Spotify in 2019, plans to leave in May. He serves as its head of talk creator content and partnerships.
At Spotify, More was responsible for developing its podcast monetization business, including for podcasts like the Joe Rogan Experience, Armchair Expert, and shows from networks like The Ringer, Parcast, Higher Ground, and DC Comics.
Last year, Spotify canceled seven Parcast shows, with an eighth set to end during Q2 this year. Spotify is reportedly in the midst of shifting its approach to podcasting; according to Bloomberg, “the company will still fund original shows, but it’s more interested in being the platform that every podcaster uses than the studio or exclusive rights holder.”
Meanwhile, Amazon has been pursuing its own podcast strategy in recent years. In addition to acquiring Wondery, it bought the exclusive rights to the podcast SmartLess in 2021, and its Audible division signed an exclusive deal with Higher Ground, Michelle and Barack Obama’s production company, in 2022 after a similar deal between Higher Ground and Spotify ended.
In her new role at Wondery, More will focus on bringing “scalable advertising solutions to podcast marketers at a global level,” she said. More also hopes to bring new brands into the Wondery ecosystem by demonstrating that podcast ads are “a viable advertising solution,” she added.
“The idea of bringing together the power of Wondery’s premium stories, content, and technology enhancements to global marketers is exciting,” More said. “Through the power of stories and content solutions, brands can further engage and connect with their audiences in more meaningful ways.”