AdsWizz, an ad-tech platform for digital audio, saw revenue from programmatic fees grow 20% year over year in Q1, according to its SVP of global business development.
The “Center of Excellence” will focus on podcast ad planning, buying, and measurement strategies within the agency’s performance division.
“I think there are some good examples, but there are many more bad examples of branded podcasts,” PRX exec Jason Saldanha said. “It is my goal that in this collaboration, we can produce some stuff that’s actually good.”
According to the IAB, the news category has taken a hit with advertisers.
Branded podcasts, brand safety, and case studies took center stage this year.
CX platform Disqo surveyed tens of thousands of podcast listeners about their enjoyment of podcast ads—and if they’re even paying attention.
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