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The Next Phase of Social & Creator Marketing

In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

AI’s real value for marketers may be less about speed and more about creating smarter, more human brand experiences. Join Marketing Brew to explore how AI can power emotionally responsive journeys that adapt in real time and build lasting customer connections.

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Marketing Brew

Morning Brew Staff

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Morning Brew Creative Studio

LinkedIn Ads

LinkedIn Ads Q1 2026 v2

Why video ads influencer buyers before the click.

How B2B marketers should use video advertising

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy.

Rewriting the social playbook: Brand strategy in the age of authenticity

Jennimai Nguyen

The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.  

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

Katie Hicks

Mockumentary-style shows “The Intern” and “The Boss” are appealing to Gen Z and Gen Alpha through improv-style comedy and notable creator and celebrity guests.

How InStyle is reaching the next gen with its original social series

Alyssa Meyers

The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.

Geico plans to stake its claim in women’s sports, starting with March Madness

BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.

How sportsbooks plan to turn bracket-mania into long-term betting interest

Jordyn Grzelewski

Marketing teams “should not let go of this opportunity to increase the volume of outreach to prospective buyers,” one source told us.

Climbing gas prices could be a golden opportunity for struggling EV market

Brand Strategy

TV & Streaming

Ad Tech & Programmatic

Social & Influencers

Sports Marketing

Kelsey Sutton

She’s partner and chief media officer, Zambezi & Scale by Zambezi. 

Coworking with Grace Teng

“In an industry where everything is generated, realness becomes special,” CMO Stacey McCormick told us.

Aerie doubles down on its no-AI pledge in its latest campaign

A playbook for how every brand can win.

Make creator marketing count

ActiveCampaign

The path to marketing autonomy starts now. 

ActiveCampaign surveyed 1k marketers to learn how top performers are making the most of AI to save them time and money. Here’s what you need to know. 

ActiveCampaign Gated WP Mar 2026

AI enables marketers to reclaim 13 hours weekly and work autonomously

Why 77% of marketers are missing out on the full benefits of autonomous marketing

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

The Latest Marketing News

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

How InStyle is reaching the next gen with its original social series

Geico plans to stake its claim in women’s sports, starting with March Madness

Coworking with Grace Teng

Aerie doubles down on its no-AI pledge in its latest campaign

Editor's Picks

How InStyle is reaching the next gen with its original social series

Geico plans to stake its claim in women’s sports, starting with March Madness

How sportsbooks plan to turn bracket-mania into long-term betting interest

Climbing gas prices could be a golden opportunity for struggling EV market

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics

Get marketing news you'll actually want to read

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

The Latest Marketing News

How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW

How InStyle is reaching the next gen with its original social series

Geico plans to stake its claim in women’s sports, starting with March Madness

Coworking with Grace Teng

Aerie doubles down on its no-AI pledge in its latest campaign

Editor's Picks

How InStyle is reaching the next gen with its original social series

Geico plans to stake its claim in women’s sports, starting with March Madness

How sportsbooks plan to turn bracket-mania into long-term betting interest

Climbing gas prices could be a golden opportunity for struggling EV market

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Get marketing news you'll actually want to read

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics