marketingbrew.com

Social & Influencers

Full-Funnel Marketing (Social)

Marketing Brew Summit

Your customers have outsmarted your marketing, and they're not slowing down. See how Iterable's AI helps you build smarter campaigns that actually stay one step ahead, backed by fresh 2026 data and live demos.

Data & Tech

Lifecycle Marketing

How to Keep Up With the Modern Consumer in Lifecycle Marketing

Print isn't a relic—it's a strategic advantage. Join Marketing Brew and Smartpress to explore why brands in high-consideration industries are pairing print with digital marketing to build trust, strengthen customer relationships, and drive conversions.

Brand Strategy

Event Marketing

 See it in Print: The Underutilized, High-Impact Growth Lever

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Marketing Brew

Jennimai Nguyen

Morning Brew Inc., Photos: @westworldhbo/Instagram, @goodwipes/Instagram, Chili’s

From storytelling to a robust social media strategy, experts shared tips for marketers to keep in mind. 

Pop-Up Events

How to pull off a brand pop-up

Lerna Terpanjian

Snapchat

Snapchat August'26

How creators are building meaningful relationships that drive results

Creator Economy

Same creators, different Snapchat: The opportunity for brands

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy.

Rewriting the social playbook: Brand strategy in the age of authenticity

Alyssa Meyers

US Open sponsor Grey Goose sold more than 730,000 of the iconic cocktails at the tournament last year. Now the brand is focused on elevating the fan experience. 

Sponsorship Strategy

Have we reached peak Honey Deuce?

Jasmine Sheena

With a new slate of executives at the helm, the wearables company is focused on making deeper inroads in sports sponsorships as it looks to win over women consumers, CMO DJ van Hameren said.

Brand Positioning

Inside the marketing powering Whoop’s ‘pivotal’ next act

Sports Marketing

The audience for the sport is growing, and teams are starting to pull in big brands with even bigger marketing budgets, like Kellogg’s Raisin Bran.

Sports Sponsorships

Why major brands are tapping into pro pickleball team sponsorships

The young tequila brand is hoping to connect with new and returning audiences engaging with the supernatural sequel.

‘How could you re-create perfection?’: Inside Astral Tequila’s microdrama homage to ‘Practical Magic 2’ 

TV & Streaming

Jacqueline Amorello, senior brand manager at the company, said there was a “gut feeling” that the spinoff show would be a success. 

Entertainment

Why göt2b jumped to sponsor ‘Dancing With The Stars: The Next Pro’ 

With the help of an agency partner, the beauty brand collected billions of hair strands, sewed them together, and pushed the resulting mass through NYC.

Live Activations

How K18 made its Tumblehair activation, a giant ball of actual human hair 

The English league’s new campaign for its 2026-27 season targets US audiences by highlighting World Cup stars—and one famous New York fan.

Athlete Influencers

Soccer is growing in the US. The Premier League wants a piece of the fandom

World Cup

The federation has evolved its marketing strategy since the USMNT’s run ended and is gearing up for greater emphasis on the 2027 tournament.

How US Soccer plans to keep fans locked in through the Women’s World Cup

Ad Tech & Programmatic

Come get your honey  

The marketing power behind the US Open’s Honey Deuce. 

Kelsey Sutton

He’s managing director, partner, Conscious Minds. 

Brand Storytelling (Strategy)

Coworking with Bryant Kohler

The retooled interface is part of an aggressive push from the company to get advertisers spending on the platform.

AI in Ad Tech

OpenAI looks to streamline ChatGPT ad campaign creation with redesigned onboarding experienc

Read all the latest marketing news, trends, and insights coming out of the FIFA 2026 World Cup.

Have we reached peak Honey Deuce?

The Latest Marketing News

Coworking with Bryant Kohler

OpenAI looks to streamline ChatGPT ad campaign creation with redesigned onboarding experienc

Inside the marketing powering Whoop’s ‘pivotal’ next act

Why major brands are tapping into pro pickleball team sponsorships

Editor's Picks

Inside the marketing powering Whoop’s ‘pivotal’ next act

Why major brands are tapping into pro pickleball team sponsorships

Same creators, different Snapchat: The opportunity for brands

Events

How to Keep Up With the Modern Consumer in Lifecycle Marketing

Marketing Brew Summit

See it in Print: The Underutilized, High-Impact Growth Lever

Resources

How to pull off a brand pop-up

FIFA World Cup 2026

Make creator marketing count

How to pull off a brand pop-up

Marketing Brew Weekly

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