marketingbrew.com

The Next Phase of Social & Creator Marketing

In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

AI’s real value for marketers may be less about speed and more about creating smarter, more human brand experiences. Join Marketing Brew to explore how AI can power emotionally responsive journeys that adapt in real time and build lasting customer connections.

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Marketing Brew

Morning Brew Staff

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Morning Brew Creative Studio

LinkedIn Ads

LinkedIn Ads Q1 2026 v2

Why video ads influencer buyers before the click.

How B2B marketers should use video advertising

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy.

Rewriting the social playbook: Brand strategy in the age of authenticity

Alyssa Meyers

The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.

How soccer orgs and sponsors are putting local spins on World Cup campaigns

After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.

How IBM’s Masters campaign marks a shift in its sports strategy

The brand’s “Look Behind You” campaign, featuring the “Heated Rivalry” star in his first ad appearance, has been viewed 35 million times and counting, Verizon’s CMO told us.

‘This famous butt’: How Verizon created that ad with Connor Storrie 

Patrick Kulp

Marketers say the platform isn’t ready for full automation.

How Meta’s AI push is changing ad creation

Katie Hicks

The video, which features Gigi Perez covering Green Day, is part of an evolution of the brand’s music-driven marketing strategy.

Why Hollister made its first music video for graduation season

Brand Strategy

TV & Streaming

Ad Tech & Programmatic

Social & Influencers

Sports Marketing

Erika Bradbury

The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social and Creator Marketing event, shared how nonprofit organizations can partner with creators.

All things creator marketing with Tiffany Rivers

Jennimai Nguyen

 The footwear brand’s latest brand platform is part of a new effort targeting new and younger consumers, one exec told us.

Merrell’s pitch to non-outdoorsy consumers: Go outside instead

A playbook for how every brand can win.

Make creator marketing count

ActiveCampaign

The path to marketing autonomy starts now. 

ActiveCampaign surveyed 1k marketers to learn how top performers are making the most of AI to save them time and money. Here’s what you need to know. 

ActiveCampaign Gated WP Mar 2026

AI enables marketers to reclaim 13 hours weekly and work autonomously

Why 77% of marketers are missing out on the full benefits of autonomous marketing

How soccer orgs and sponsors are putting local spins on World Cup campaigns

The Latest Marketing News

How soccer orgs and sponsors are putting local spins on World Cup campaigns

All things creator marketing with Tiffany Rivers

Merrell’s pitch to non-outdoorsy consumers: Go outside instead

How IBM’s Masters campaign marks a shift in its sports strategy

‘This famous butt’: How Verizon created that ad with Connor Storrie

Editor's Picks

How IBM’s Masters campaign marks a shift in its sports strategy

‘This famous butt’: How Verizon created that ad with Connor Storrie

How Meta’s AI push is changing ad creation

Why Hollister made its first music video for graduation season

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics

Get marketing news you'll actually want to read

How soccer orgs and sponsors are putting local spins on World Cup campaigns

The Latest Marketing News

How soccer orgs and sponsors are putting local spins on World Cup campaigns

All things creator marketing with Tiffany Rivers

Merrell’s pitch to non-outdoorsy consumers: Go outside instead

How IBM’s Masters campaign marks a shift in its sports strategy

‘This famous butt’: How Verizon created that ad with Connor Storrie

Editor's Picks

How IBM’s Masters campaign marks a shift in its sports strategy

‘This famous butt’: How Verizon created that ad with Connor Storrie

How Meta’s AI push is changing ad creation

Why Hollister made its first music video for graduation season

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Get marketing news you'll actually want to read

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics