Brand Refresh
Why Maybelline updated its iconic 'Maybe' tagline
“We have a very strong asset as a heritage brand with ‘Maybe,’” Sandrine Jolly, global brand president, Maybelline, told Marketing Brew.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
The Latest Marketing News
All StoriesBrand Strategy
Why are two holdcos beefing online?
Sports Marketing
The PWHL slides into its fourth season with four new teams
Sports Marketing
Sports business exec Peter Kenyon on scoring business wins amid losses
Brand Strategy
This diaper brand is looking to disrupt sports advertising
Editor's Picks
Sports Marketing
Sports business exec Peter Kenyon on scoring business wins amid losses
Brand Strategy
This diaper brand is looking to disrupt sports advertising
Brand Strategy
How Gander is designing NYC’s first city-owned supermarkets
Brand Strategy
GM’s AI pitch to consumers: Let us take something off your plate
Events
All Events
Virtual Event
From Agentic GTM Execution to Outcome Visibility: How CMOs Get There
Siloed systems leave marketing optimizing for vanity metrics instead of revenue, with no clear view of what actually drove a conversion. Outreach joins Marketing Brew to explore how AI agents working from shared GTM context let marketing and sales see real-time deal movement tied to campaign sources and adjust strategy in flight.
November 17 12:00 PM - 12:30 PM ET
On-Demand Webinar
Right Message, Right Channel: Building Customer Engagement Around Customer Needs
On-Demand Webinar
The Marketer’s AI Advantage: From Prompts to Practice
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
Resources
All ResourcesData & Research
The State of the CMO
Deep Dive
How to pull off a brand pop-up
Series
FIFA World Cup 2026
Data & Research
The State of the CMO
The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.
Marketing Brew Weekly
More EpisodesStay up to date with the week's biggest marketing stories with Marketing Brew Weekly. Built for marketing pros, this show offers insightful analysis into the latest trends in media and advertising.