A ‘new way of marketing’: Inside Expedia’s partnership with IShowSpeed
A long-term deal with the livestreamer, which kicked off with a breakneck visit to four Caribbean destinations, is part of a new “social-first” approach from the travel brand.
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Fragmented data leads to wasted spend, poor targeting, and missed opportunities, and fixing it requires more than just new tools. Explore how marketing and IT teams can align on a shared data foundation to drive real-time activation and better results.
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