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Photo collage showing multiple brand partnerships with 'The Devil Wears Prada 2,' including a person wearing a Starbucks jacket that has pockets to hold multiple cups of coffee, actress Helen J. Shen taking a selfie with a S26 phone in front of a Samsung display on the red carpet, and a Diet Coke banner ad that reads "A diet Coke please. That's all." next to the movie's iconic visual of devil-pronged red high heels.
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‘Everybody gets it’: Inside the brand partnerships powering ‘The Devil Wears Prada 2’

The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.

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