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The Next Phase of Social & Creator Marketing

In an always-on world, attention flows across screens, turning TV into a continuous presence rather than a single primetime moment. Discover how integrated cross-screen strategies can capture that attention and translate it into measurable growth.

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

AI’s real value for marketers may be less about speed and more about creating smarter, more human brand experiences. Join Marketing Brew to explore how AI can power emotionally responsive journeys that adapt in real time and build lasting customer connections.

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

Marketing Brew

Morning Brew Staff

Read these exclusive, real-time insights from Morning Brew’s Breakroom research community and uncover what’s shaping the future of AI, the economy, and culture.

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Morning Brew Creative Studio

LinkedIn Ads

LinkedIn Ads Q1 2026 v2

Why video ads influencer buyers before the click.

How B2B marketers should use video advertising

Discover how brands like Lush, American Girl, and CAVA are redefining relevance in the digital age by embracing authenticity, internet culture, and bold experimentation in social media strategy.

Rewriting the social playbook: Brand strategy in the age of authenticity

Alyssa Meyers

BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.

How sportsbooks plan to turn bracket-mania into long-term betting interest

Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.

Growing down: How Major League Baseball is looking to capture younger audiences this season

Katie Hicks

Recent videos of fast-food execs show that sometimes a little friendly competition can benefit all participants.

When it pays to engage in a brand rivalry—and when it doesn’t

A cartoon image of Kristina Monllos created by Morning Brew

Kristina Monllos

Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us. 

As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them

The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee. 

How the Atlanta Braves are fostering fandom across six states

Brand Strategy

TV & Streaming

Ad Tech & Programmatic

Social & Influencers

Sports Marketing

Jasmine Sheena

Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.

NewFronts leaned into CTV performance offerings this year

It’s dubbed YouTube Creator Partnerships, and it’s designed to consolidate creator campaign management in one place.

YouTube touts Gemini-infused creator tools suite at NewFronts

Jennimai Nguyen

The entertainment industry and creator economy grappled with AI tension, while consumer brands may be a step behind what’s coming next, experts told us. 

To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others

Marketers need to “feed the system” with content, one Meta exec said.

Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts

A playbook for how every brand can win.

Make creator marketing count

ActiveCampaign

The path to marketing autonomy starts now. 

ActiveCampaign surveyed 1k marketers to learn how top performers are making the most of AI to save them time and money. Here’s what you need to know. 

ActiveCampaign Gated WP Mar 2026

AI enables marketers to reclaim 13 hours weekly and work autonomously

Why 77% of marketers are missing out on the full benefits of autonomous marketing

How sportsbooks plan to turn bracket-mania into long-term betting interest

The Latest Marketing News

How sportsbooks plan to turn bracket-mania into long-term betting interest

NewFronts leaned into CTV performance offerings this year

YouTube touts Gemini-infused creator tools suite at NewFronts

To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others

Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts

Editor's Picks

Growing down: How Major League Baseball is looking to capture younger audiences this season

When it pays to engage in a brand rivalry—and when it doesn’t

As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them

How the Atlanta Braves are fostering fandom across six states

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics

Get marketing news you'll actually want to read

How sportsbooks plan to turn bracket-mania into long-term betting interest

The Latest Marketing News

How sportsbooks plan to turn bracket-mania into long-term betting interest

NewFronts leaned into CTV performance offerings this year

YouTube touts Gemini-infused creator tools suite at NewFronts

To no one’s surprise, AI was everywhere at SXSW—but some industries seem more ready for it than others

Meta pitches advertisers on tools to help with shrinking user attention spans at NewFronts

Editor's Picks

Growing down: How Major League Baseball is looking to capture younger audiences this season

When it pays to engage in a brand rivalry—and when it doesn’t

As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them

How the Atlanta Braves are fostering fandom across six states

Events

Cracking the Code on Primetime: Turning Fragmented Attention into Measurable Growth

The Next Phase of Social & Creator Marketing

The Customer Journey, Unscripted: How AI Turns Guesswork into Real-time Responses

Get marketing news you'll actually want to read

Resources

Make creator marketing count

Why 77% of marketers are missing out on the full benefits of autonomous marketing

Cannes confidential: AI's evolution, economic uncertainty, and Gen Z preferences

Rewriting the social playbook: Brand strategy in the age of authenticity

Marketing Brew Weekly

Topics