Sports Marketing
Geico plans to stake its claim in women’s sports, starting with March Madness
The insurance company has been an NCAA sponsor since 2024, but this year’s tournament campaign represents the start of a deeper push under its new CMO.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
Sports Marketing
How sportsbooks plan to turn bracket-mania into long-term betting interest
BetMGM and Fanatics are running influencer-led campaigns that target more casual March Madness fans interested in brackets and bets.
Sports Marketing
Growing down: How Major League Baseball is looking to capture younger audiences this season
Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.
Sports Marketing
Dick’s, Nike go all in on basketball with star-studded March Madness ads
Diana Taurasi and Lil Dicky star as basketball scouts in a co-branded campaign running for the duration of the men’s and women’s tournaments.
Social & Influencers
LinkedIn’s NewFront pitch was part ad updates, part ‘swagger’
The platform announced several expansions and updates to its ad inventory and tools, while execs emphasized the benefits of the platform for B2B marketers looking to do away with “old playbooks,” one VP said.
Sports Marketing
As marketers center sports, athlete injuries can be a bigger risk—here’s how they navigate them
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
Sports Marketing
How the Atlanta Braves are fostering fandom across six states
The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee.
Sports Marketing
Why Hyundai locked up a jersey sponsorship with Boston Legacy FC early
“We don’t want to replace someone else’s jersey patch,” CMO Sean Gilpin said. “To be a founding partner is a unique opportunity to really have credibility in the relationship with the fans.”
Sports Marketing
NWSL kicks off 14th season with new marketing strategy
After conducting offseason research, the league is targeting fan groups more narrowly with its fourth annual kickoff campaign.
Sports Marketing
Women’s college sports fans are getting more avid: report
Heading into March Madness, basketball leads the way in terms of fandom, with 64% of women’s college sports fans following hoops.