Olympics
LA28 drops first ad, new slogan for 2028 Olympics
The 60-second spot is called “Stars Align,” which is also the official slogan of LA28.
Alyssa is a senior reporter for Marketing Brew who’s covered sports for three years, with a particular interest in brand investment in women’s sports. Prior to that, she wrote about podcast and audio advertising for Marketing Brew and Business Insider and was a data journalist for Morning Consult. She started her career covering crime and breaking news for the Boston Globe and the Virginian-Pilot.
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Sports Marketing
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Sports Marketing
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