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Beer brands in the Super Bowl are playing the hits. 

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How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

The final Doritos spot was made and chosen by regular ol’ people. 

How Doritos ceded Super Bowl control to its fans—again

 After a few years of pushing the creative boundaries of beer advertising, brands like Bud Light are returning to bro-fests. 

For this year’s Super Bowl, beer advertisers stick to the script 

The ad, featuring Nick Offerman, James Harden, Andy Reid, and Adam Brody, is aimed at bringing “a lot of different audiences together,” an exec said. 

Pringles calls in famous moustache muscle for a celeb-forward Super Bowl spot

She’s VP of marketing, US and Canada, at Tony’s Chocolonely. 

Coworking with Aidaly Sosa Walker

The candy brand tapped country singer Shaboozey to put his own spin on Louis Armstrong’s “What a Wonderful World.”

Nerds is leaning into ‘newstalgia’ for its Super Bowl ad

The brand is using its airtime this year to wrap up a season-long campaign that’s “a love letter to football fans,” an Uber exec said.

How Uber Eats plans to deliver for its fifth straight Super Bowl ad 

Illustration: Anna Kim, Photos: Getty Images

More than half a dozen Super Bowl advertisers this year are brand new to America’s biggest sporting event.

Pringles calls in famous moustache muscle for a celeb-forward Super Bowl spot

The Latest

Pringles calls in famous moustache muscle for a celeb-forward Super Bowl spot

How Uber Eats plans to deliver for its fifth straight Super Bowl ad

Nerds is leaning into ‘newstalgia’ for its Super Bowl ad

How Doritos ceded Super Bowl control to its fans—again

Coworking with Aidaly Sosa Walker

Editor’s Picks

How Uber Eats plans to deliver for its fifth straight Super Bowl ad

How Doritos ceded Super Bowl control to its fans—again

For this year’s Super Bowl, beer advertisers stick to the script

First-time Super Bowl advertisers look to tackle stiff competition

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How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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