With game-changing developments in NIL, streaming, and fan engagement, the playbook for success in the sports marketing industry is being rewritten in real-time. Join Marketing Brew – alongside legacy and non-native sports brands, executives from your favorite teams and leagues, and leading voices in sports marketing strategy – for a deep dive into how brands should be seizing the moment for a bigger impact in the world of sports. Here’s the game plan:

1. Fan Data and Engagement: It’s no secret that the driving force behind any successful marketing campaign is more than just a gut instinct, but well-rounded customer data. The strategic use of fan data has created bounds of untapped potential for brands looking to reach new audience segments and expand their typical consumer base. Hear expert advice from brand executives leaning in to the value of fan data analytics to drive their campaigns. We’ll also focus on the exponential rise in fan engagement around women’s sports in particular and how this explosion has made waves in the industry, and continues to do so.
2. Streaming is the Future of Sports Advertising: The rise of direct-to-consumer sports models and streaming isn’t just changing how fans watch their favorite teams, it’s reimagining how brands connect with audiences. How can marketers capitalize on this brand-safe environment to reach highly engaged corners of the industry?
3. The Evolution of Fan Relationships: Social media has completely revolutionized the way that athletes and teams connect with their fans. Team accounts have created their own personality and voice, interacting directly with fans, as individual athletes share behind the scenes insights into a day-in-the-life of an Olympian or clothing hauls before the next training session. Hear directly from brand executives and social strategy experts on their advice for capitalizing on this evolution in fan interactions and what that should mean for your overall strategy.
4. A New Playing Field for Brands: Monetizing Sports: Jersey sponsorships are becoming the new prime real estate and with NIL deals transforming college athletes into brand ambassadors overnight, it’s a whole new ball game for marketers. During this event, Marketing Brew unpacks how these shifts are creating unprecedented opportunities for brands to get in on the action, both on and off the field. Hear from brand executives and team leadership alike to better understand the evolution of monetization in sports, opportunities in league ad management, and the new doors open for industry marketers.

Join Marketing Brew to discover your playbook for innovation in sports marketing. The game is changing, and it's time to change with it – or better yet, stay ahead of it.