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Alternative IDs: The solution for the post-cookie internet?

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Companies including Anthropologie have turned to the tech, but an exec said the tools can’t entirely replace agency work—yet.

AI agents are beginning to infiltrate the advertising world

In a unanimous decision, the justices sided with the Biden administration, paving the way for the app to be banned in the US. 

Supreme Court upholds TikTok ban law 

The Chinese app, also known as Xiaohongshu, has seen a surge in downloads ahead of the TikTok ban’s expected implementation. 

RedNote leans into app store ads as TikTok users look for alternative platforms

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