When it comes to marketing, technology isn’t just the co-pilot – it’s the engine, the GPS, and sometimes even the backseat driver with unsolicited advice. But before completely handing over the steering wheel, join Marketing Brew for a crash course in the latest advancements impacting marketing technology from AI-generated content to leveraging more accurate attribution models. Here’s what you can expect to cover:

1. AI-Powered Marketing: Imagine a world where AI isn’t just finishing your sentences but writing your ad copy, predicting your customers’ next move, and planning your next coffee run (okay, maybe not the last one…yet). From ChatGPT’s content creation spree to AI’s behind-the-scenes role in personalization at scale, it’s hard to understand where to start (or what’s more than hype). Hear from marketing leaders responsible for vetting what technology they bring on board and the practitioners incorporating the tools into their daily operations to better understand your next move.
2. Attribution and Measurement: As customer journeys become more complex, it’s critical that attribution models reflect that, considering multiple channels and touchpoints. Whether fueled by emerging technologies or more informed reporting, the most successful attribution models help marketers optimize their overall strategy, allocate budgets, and improve ROI. Join Marketing Brew for advice and best practices to revamping your modeling strategy.
3. Privacy and Data Regulation: GDPR, CCPA, cookies - oh my! During this event, we’ll cover the evolving regulations that brands need to know when it comes to collecting, storing, and using customer data to inform marketing strategies. Hear expert recommendations for staying compliant and protecting your balance between privacy and innovation.