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Sports Marketing
ESPN diagnoses fans with ‘bracketbrain’ in March Madness campaign
The company is looking to drive signups to its Tournament Challenge and introduce users to other fantasy games and products.
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ESPN diagnoses fans with ‘bracketbrain’ in March Madness campaign
Sponsored by TubiSports Marketing
Women’s sports sponsorship deals are growing by double-digits
Sponsored by TubiAd Tech & Programmatic
Meta is testing AI agents that let users ‘talk’ to businesses
TV & Streaming
Oscars viewership drops to 18.1 million, marking the first decline in 4 years
Social & Influencers
How Bratz is (literally) inserting itself into the cultural conversation
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Social & Influencers
How Bratz is (literally) inserting itself into the cultural conversation
Sports Marketing
Exclusive: Olipop tees off golf sponsorship amid bubbling prebiotic soda competition
Sponsored by Tubi
Social & Influencers
Planning to kill your mascot? Consider the following
Ad Tech & Programmatic
Advertisers and Wall Street are high on AppLovin. Not all are sold
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The Sports Marketing Playbook: Mastering Fan Engagement and Experiences
April 8 12:00 PM Studio Gather | 45 Rockefeller Plaza
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4 AI Trends to Watch for in 2025
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Tactical MarTech: The Future of AI, Attribution, and Privacy
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A PR expert’s guide to landing brands on a gift guide
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Let’s get personal
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How marketers can predict the next big thing in sports
Deep Dive
A PR expert’s guide to landing brands on a gift guide
Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us.