Strategy & Trends

From emerging trends to major industry moves, get the pulse on strategy & trends. Discover how leading brands are evolving their strategies and reaching new audiences.

Brand Building
Community Building
Content Distribution
Creator Economy
Full-Funnel Marketing (Social)
Influencer Marketing Strategy
Newfronts (Social)
Organic Reach
Paid Social
Social Media Strategy
Social Media Trends
Social Studies
User-Generated Content (UGC)
Kim Kardashian and Kate Hudson are pictured with MRI scan machines from Prenuvo.
Social & Influencers

Inside imaging company Prenuvo’s creator strategy

“We never pay influencers,” an exec told us—instead, they offer free scans in exchange for posts detailing the experience.

Kristina Monllos
Stills from Gap, Hawaiian Tropic, and Cheetos music videos
Social & Influencers

Why so many brands are releasing music videos

From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.

Katie Hicks
TGL golf match.
Social & Influencers

How TGL’s game stays on par with golf’s changing demographics

The tech-forward, team-format golf league already has an audience that skews younger than the PGA Tour, and execs are looking to make it even more youthful.

Alyssa Meyers
Patrick Starr, dressed in racing pit crew attire, stand around a Formula 1 style car with two helmeted pit crew members and the creators Paloma Sanchez, Toni Bravo, Kennedy Eurich, and Stephanie “Glamzilla” Santana.
Social & Influencers

Inside One/Size’s oily F1-driven campaign

The beauty brand’s latest product campaign tapped into Formula 1 to engage audiences and put its setting spray to the test.

Jennimai Nguyen
Two girls with their arms around each other
Social & Influencers

Why would a social media platform tell you to get off your phone?

Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.

Katie Hicks
People cheers their Heineken cans.
Social & Influencers

Can a brand help you make friends? Heineken sure thinks so

“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us.

Kristina Monllos
Headshot of Katie Gohman, a woman with side-parted shoulder-length blonde hair wearing a black v-neck top.
Social & Influencers

All things creator marketing with Katie Gohman

The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared her perspective on the signals that best determine whether creator partnerships have proven successful.

Erika Bradbury

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