Social & Influencers
Inside imaging company Prenuvo’s creator strategy
“We never pay influencers,” an exec told us—instead, they offer free scans in exchange for posts detailing the experience.
Social & Influencers
Stay updated on social & influencers with Marketing Brew. We deliver the latest news, strategic analysis, and expert insights on the trends defining the future of marketing.
Social & Influencers
Why so many brands are releasing music videos
From Gap to Cheetos to Hawaiian Tropic, brand marketers seem to be increasingly in their MTV era in the hopes of breaking through to ad-weary audiences and generating UGC.
Social & Influencers
How TGL’s game stays on par with golf’s changing demographics
The tech-forward, team-format golf league already has an audience that skews younger than the PGA Tour, and execs are looking to make it even more youthful.
Social & Influencers
Inside One/Size’s oily F1-driven campaign
The beauty brand’s latest product campaign tapped into Formula 1 to engage audiences and put its setting spray to the test.
Social & Influencers
Why would a social media platform tell you to get off your phone?
Sara Pollack, Pinterest’s VP and global head of consumer marketing, is confident that the platform can grow even as it encourages people to stop scrolling.
Social & Influencers
Managing platforms, filming fandom, and approaching AI with care: Takeaways from our creator marketing event
Execs from ESPN, Cava, and more shared how they are navigating the creator economy.
Social & Influencers
Can a brand help you make friends? Heineken sure thinks so
“What we want to do is use technology in a way that actually does bring people together,” Heineken’s CMO told us.
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