Agencies
How Clean Creatives made itself known at Cannes this year
From following Richard Edelman to hosting an all-day summit, the group kept the climate conversation going.
Sustainability
Sustainability
Companies are claiming ‘carbon neutrality’—but what does that mean?
As offsets become more popular, more clarity is needed around the term to help determine whether companies are actually making a difference.
Sustainability
The Institute for Advertising Ethics will host 2 events about greenwashing
It’s the latest indication that the ad industry is increasingly being held accountable for its role in the climate crisis.
Sustainability
Climate Week 2022: A marketing recap
Marketers may want to do more for the planet, but reports reveal they’ve got a ways to go.
Sustainability
Emission impossible: Greenpeace’s Cannes takeover
How the organization orchestrated a weeklong protest of fossil-fuel advertising
Sustainability
A recap of Marketing Brew’s sustainability stories
From post-lockdown travel policies to upcycled branded merch.
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