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November: In the US, it’s a month of many names—election month, Thanksgiving month, you get the point. Here at Marketing Brew, we’ve dubbed it “sustainability month,” exploring what our industry is doing (or says it’s doing 👀) about this whole end-of-the-world thing. If you’re new ’round these parts, here’s what you missed:
- Terrifying fact alert…digital ads could account for roughly .08% of total greenhouse emissions. Amy Williams, cofounder and CEO of ad-tech B corp Good-Loop, chatted with Marketing Brew about what it’s doing to make digital marketing more sustainable.
- Companies that still make execs jump on a plane every time they need to grab a 15-minute coffee with its CEO are perhaps more obvious bad actors than digital advertisers. That’s why we also spoke with agency execs about how the environment factors into their post-lockdown work-travel habits. Spoiler alert: It’s definitely a factor.
- Edelman announced plans to review its client list this month…after said list was absolutely dragged by climate activists.
- You’ve heard of recycling, but how about upcycling? We talked to oat-milk brand Oatly about why it chose upcycled products for its new merch drops.
- Last, but not least, we asked why brands keep buying carbon offsets even though they might be counterproductive.
+1: Marketing Brew reporter Ryan Barwick asked Ashley Sherman, senior manager of ESG strategy for Delta Air Lines, about how exactly an airline can call itself “sustainable” in our latest CTA event.—PB