Getting to know your audience can feel like digging into a fascinating new book—only it never ends, and it can help you build revenue.
And just like you wouldn’t want to miss an entire chapter or even a small, important plot detail, you wouldn’t want to miss out on any insights about your audience. FOMO doesn’t feel good, especially for marketers.
That’s why we teamed up with SurveyMonkey to break down how you can avoid trendspotting FOMO and get the most out of your survey insights. Let’s dive in.
Chart your course
So you have your survey results in hand. It’s fair to say you’re pretty excited about all the endless insights and potential. As much as you want to hit the gas at this point, now is actually a good time to check your rearview mirror.
Go back to your goals for the survey and develop a data analysis plan based on what you’re trying to achieve. First and foremost, your plan should help you answer your top research questions so you can start analyzing your high-level results. This usually means looking at the responses to a yes or no question, like “Do you subscribe to our marketing emails?”
From there, organize your survey questions to go a layer deeper in understanding the answers to your main questions. Maybe this is where you ask why someone does or doesn’t subscribe. Analyze those results next
Finally, look for ways to categorize survey respondents into subgroups and compare the opinions of different demographics. Maybe a large majority of nonsubscribers are from a particular city or work in a similar industry. Experiment with different filters on the data and see what trends emerge.
Compare results over time
Times are a-changin’, and so is consumer sentiment. To understand how your audience is evolving over time, it’s important to track your survey insights over time too.
Looking at results across time spans can help you understand how customer satisfaction has changed, how reviews compare year over year, and how feedback trends have transformed. You can even explore whether product developments have impacted audience satisfaction.With SurveyMonkey’s Data Trends feature, you can dig into your data over time without needing to build any filters or export any data. It’s everything you need—and nothing you don’t.
Wondering how many people answered your survey this quarter compared to the same time last year? Or are you curious about how certain responses have evolved from quarter to quarter? Get the answers with Data Trends. You can even customize the charts to your preferred formatting.
Tap into AI
Of all the use cases for AI, combing through troves of data is one that brings a tear to many a marketer’s eye. The time it saves has a major ripple effect—you can access insights quicker, respond to audience trends faster, and put more of your time toward your marketing strategy.
SuveyMonkey’s AI-powered insights use machine learning to comb through your data and flag trends that are statistically significant. As part of their market research solutions, it uncovers meaningful trends fast, letting you get ahead of upcoming opportunities or obstacles.
The AI-powered insights will get into the weeds so you can spend more time on putting insights to action. Learn which parts of your audience prefer specific ad segments, or what product concepts resonate most with certain demographics—no heavy lifting required.
Bye, FOMO
Audience insights are powerful…as long as we know how to use them. They have to be easy to understand, navigate, and translate into action.
Get yourself a research partner that can do all of that, all in one place with SurveyMonkey. Gain faster insights so you can understand your audience better and cater directly to their needs. And rest assured that you won’t miss a data beat.