Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
Q1 2024 saw 41% YoY increase in cinema ad spend, according to data from Vivvix.
The Wizards, who finished near the bottom of the standings, have led the league in number of sponsorships for three consecutive seasons, according to SponsorUnited.
They’re down 15% year over year, according to Gartner’s CMO Survey.
The biannual CMO Survey found companies are only using AI in their marketing around 7% of the time.
About half of viewers have taken action upon seeing a pause ad, according to the VAB.
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