Sports Marketing
UConn women, Duke men are most marketable March Madness teams: report
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
Market Research
Social & Influencers
AI app growth pushes mobile app revenue to $150 billion in 2024: research
Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
Data & Tech
Movie theater ad spend is climbing: report
Q1 2024 saw 41% YoY increase in cinema ad spend, according to data from Vivvix.
Data & Tech
Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report
The Wizards, who finished near the bottom of the standings, have led the league in number of sponsorships for three consecutive seasons, according to SponsorUnited.
Data & Tech
Marketing budgets have been shrinking in recent years, report says
They’re down 15% year over year, according to Gartner’s CMO Survey.
Data & Tech
Marketing spending shows signs of growth, but AI adoption is slow: report
The biannual CMO Survey found companies are only using AI in their marketing around 7% of the time.
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