Data & Tech
Movie theater ad spend is climbing: report
Q1 2024 saw 41% YoY increase in cinema ad spend, according to data from Vivvix.
Market Research
Data & Tech
Washington Wizards, Toronto Raptors have most sponsorship deals in the NBA: report
The Wizards, who finished near the bottom of the standings, have led the league in number of sponsorships for three consecutive seasons, according to SponsorUnited.
Data & Tech
Marketing budgets have been shrinking in recent years, report says
They’re down 15% year over year, according to Gartner’s CMO Survey.
Data & Tech
Marketing spending shows signs of growth, but AI adoption is slow: report
The biannual CMO Survey found companies are only using AI in their marketing around 7% of the time.
TV & Streaming
Pause ads pay off on streaming, according to research
About half of viewers have taken action upon seeing a pause ad, according to the VAB.
Market Research
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