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Social & Influencers

Goin’ for a scroll: Twitter departures, announcements, and icons of the week

This week in social trends.
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Gilga

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Final bow: After Twitter labeled NPR “state-affiliated media,” the news organization decided to fully dip off the platform earlier this week, becoming the first US outlet to do so. PBS has also paused activity on the platform, but hasn’t made it permanent so far. Is this the beginning of the end for Twitter A.E. (After Elon)? Some people seem to think so, while others predict NPR will be back in no time.

New kid on the block: Donald Glover tweeted that his new creative studio, Gilga, is looking for talent. According to the studio’s website, people have a two-week window to apply for a variety of vague-sounding roles, like “conversational marketing” and “concept head.” Glover, decked out in full farmer regalia on the site, encourages anyone interested in applying to “get to it.” A short film created by Malia Obama will be one of Gilga’s first projects, according to GQ.

Not so much a trend, but more a revelation: This week we learned more about the man behind Twitter icon Dril, thanks to a profile in The Ringer. Turns out he’s not some Jack Nicholson knockoff with a spending problem, but a 35-year-old guy named Paul Dochney. Paul’s impact on the online vernacular cannot be overstated.

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Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.