Social & Influencers
Reddit is looking outside the US to further build its sports communities
A year after debuting its sports partnership program, the platform is looking to expand it internationally, Reddit’s VP of partnerships said.
Social & Influencers
Social & Influencers
How P.F. Chang’s turned a 5-second video into a viral brand moment
In return for delivering cakes to a TikToker in distress, the brand received engagement and a boost in brand affinity online.
Social & Influencers
How Instagram built (and potentially restricted) the link-in-bio industry
Affiliate companies like LTK and ShopMy rely on the platform to help drive revenue, but is the walled garden built to last?
Social & Influencers
How Nutter Butter keeps its absurdist online marketing strategy fresh
Through creating random, out-there posts, the sandwich-cookie brand has become a household name among younger consumers.
Social & Influencers
Athletes’ next social media platform of choice? LinkedIn
“Their first career is going to be their sport, [but] it is not going to be their last career,” one LinkedIn exec said.
Social & Influencers
Inside Snapchat’s plan to court—and grow—the next generation of creators
Jim Shepherd, director of global content partnerships at Snap, talked with us about the platform’s ambition to become creators’ preferred platform.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
