Social & Influencers
TikTok’s message to advertisers: We’re not going anywhere
At its NewFronts presentation, TikTok executives assured advertisers that its business “will not change” as they emphasized the platform’s cultural centrality.
Social & Influencers
Social & Influencers
More people are searching for Reddit results and some brands are benefiting
Certain marketers are finding success on the internet’s “most human” social platform, but they advise to tread carefully.
Social & Influencers
LinkedIn touts B2B video ads during first NewFront
The platform recently rebranded and expanded its video ad offering to include content from B2B creators as well as publishers.
Social & Influencers
Tariff changes stand ‘to gut our entire business overnight,’ one small business owner says
Convertible-shoe brand Pashion Footwear founder Haley Pavone is using TikTok to voice opposition to the policy change, which she says could devastate businesses like hers.
Social & Influencers
‘Broader economic factors’ are putting pressure on Best Buy’s affiliate program
An email sent to program partners noted that affiliate rates would be cut to zero through early May.
Social & Influencers
The brands and marketing campaigns that won Webby Awards this year
Fenty Beauty, Nike, Rare Beauty, and Powerade were among the brands that took home awards for their campaigns and technology use.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
