We chatted with Jesse Feister, executive director at Webby Media Group, about marketing trends evident in the winning submissions, like using IRL to drive conversations and harnessing creator creativity.
Beyond the music, the activations, creators, and brand presence keep the festival going strong—while providing marketers with a “testing ground” for future in-person events.
Notable winners include Duolingo’s death of Duo campaign, the “Severance” Grand Central activation, and Dr Pepper’s creator-led jingle.
The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social & Creator Marketing event, shared what she’s most excited about for the future of creator marketing.
Some brands may be slower to use affiliate tools than others.
The social media expert, who is set to speak at Marketing Brew’s The Next Phase of Social and Creator Marketing event, shared how nonprofit organizations can partner with creators.
Recent events tell us that advertisers are willing to weather scandals, but threats to low costs and high reach could threaten that loyalty, one expert says.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
