Social & Influencers
The business of tradwives—and why brands keep working with them
Companies working with influencers depicting blissful domestic life “have to understand the cultural undertones there,” one expert said.
Social & Influencers
Social & Influencers
RedNote leans into app store ads as TikTok users look for alternative platforms
The Chinese app, also known as Xiaohongshu, has seen a surge in downloads ahead of the TikTok ban’s expected implementation.
Social & Influencers
Supreme Court upholds TikTok ban law
In a unanimous decision, the justices sided with the Biden administration, paving the way for the app to be banned in the US.
Social & Influencers
How the marketing industry is responding to the LA wildfires
Brands, agencies, creators, and platforms are finding ways to support people being impacted by the crisis.
Social & Influencers
Ahead of looming ban, TikTok creators resist the move to Meta
Creators say “the vibes are not the same” on platforms like Facebook and Instagram, and that monetization tools leave much to be desired.
Social & Influencers
What 2025 has in store for influencer marketing, according to experts
From customer and influencer trips to longer-form content, here are the trends experts are watching.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
