The ultra short content format isn’t yet popular among advertisers, but the surge in interest in microdrama apps is one reason Maybelline is leaning in, an exec told us.
From rage-inducing discourse to Labubu unboxings, this year was one full of surprises.
For a safer bet, marketers are experimenting with commission-based structures over flat fees and tracking metrics that “actually show success.”
The latest on the US TikTok ban and Australia’s world-first social media restrictions for kids under age 16.
Nicole Weltman, head of social and PR at Taco Bell, shared how the brand listens to and delivers on what its fans want online.
The distinct social media content format is peak fan expression, and it also helps entertainment brands like Lionsgate drive awareness about its properties.
PeakMetrics found that 93% of likely bot activity reposted existing content, “extending reach and lifespan of emotionally charged narratives.”
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