Social & Influencers
How Bratz is (literally) inserting itself into the cultural conversation
Through dolled-up re-creations and social-first content, the toy brand has built a following of millions and discovered a consistent path to virality.
Social & Influencers
Social & Influencers
Planning to kill your mascot? Consider the following
While the deaths of Duo the Owl and Mr. Peanut generated conversation, they could be also be a customer turn-off, a marketer warned.
Social & Influencers
Whatnot wants to be a home for uncertain TikTok livestreamers
The app ran print ads in several newspapers after TikTok briefly went offline in January.
Social & Influencers
What Lush learned from three years of being mostly offline
“We were very early adopters in something that felt crazy [at the time], and now social media feels crazy,” Jack Constantine, the brand’s chief digital officer, said.
Social & Influencers
How Poppi’s Super Bowl vending machine campaign spiraled out of control
Poppi founder Allison Ellsworth, who said competitor Olipop was “bullying [the brand] online,” is “taking this as a learning opportunity.”
Social & Influencers
Super social: How brands activated online around this year’s Super Bowl
From “lo-fi content” to Drake-dissing choir videos, brands like Duolingo, e.l.f., and Pringles looked to make a big impact on smaller screens.
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