Cristel Russell, professor of marketing at Pepperdine University’s Graziadio Business School, said behind-the-scenes content often looks easy to make, but “it’s not that simple.”
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
A playbook for how every brand can win.
The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
The social listening expert, who’s set to speak at The Art and Science of AI in Marketing, shared how AI helps his team catch trends earlier.
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
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