Social & Influencers
Super social: How brands activated online around this year’s Super Bowl
From “lo-fi content” to Drake-dissing choir videos, brands like Duolingo, e.l.f., and Pringles looked to make a big impact on smaller screens.
Social & Influencers
Social & Influencers
Why Marriott Bonvoy released 25 Jason Kelce doppelgängers into the French Quarter
The brand’s look-alike event ahead of the Super Bowl wasn’t a contest in the same way fans of the trend might have expected.
Social & Influencers
AI app growth pushes mobile app revenue to $150 billion in 2024: research
Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
Social & Influencers
Why Mercedes-Benz is skipping the Super Bowl broadcast for social
Super Bowl commercials are always an option for the brand, but “it comes down to the product and the story that we have to tell around it at the right time,” one exec said.
Social & Influencers
Move over, Taylor and Travis: The hottest new duo is Ellie the Elephant and Grimace
A partnership between the New York Liberty and McDonald’s mascots that blossomed this month is intended to be long-term.
Social & Influencers
Social media ads and AI are top of mind for marketers this year: report
On the other hand, there’s less concern over the depreciation of cookies than in previous years.
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