Social & Influencers
Partiful doesn’t want to be “unhinged”—it wants to be ubiquitous
The event invite platform is focused on becoming the default noun for invites through sustained and reactive cultural nods.
Social & Influencers
Social & Influencers
Make creator marketing count
A playbook for how every brand can win.
Social & Influencers
To build connection with its audience, MCoBeauty is taking escapism to a whole new level
The Australian beauty brand built out an escape room based on a microdrama to bring its brand world to life in multiple ways, its CMO said.
Social & Influencers
Why David Protein isn’t afraid to defy category norms
From selling cod fillets to sending vibrators to creators, the marketing team behind David is aiming to prove it’s not like other protein bars.
Social & Influencers
All things AI with Dipin Oberoi
The social listening expert, who’s set to speak at The Art and Science of AI in Marketing, shared how AI helps his team catch trends earlier.
Social & Influencers
Inside Vita Coco’s ‘super fluid,’ organic-first social strategy
The brand’s latest stunt, a jingle with creator Romeo Bingham, helped boost the company beyond 1 million followers on TikTok.
Social & Influencers
Creators showed up at this year’s Super Bowl ‘more than ever’
From MrBeast’s and IShowSpeed’s in-ad cameos to Alix Earle’s halftime show appearance, creators were on the screen and on the scene.
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