How Snapchat is looking to engage ‘the next generation of fans’ during March Madness
The platform, which started covering sports about 10 years ago, works with major schools, leagues, brands, and media companies to create content around big moments.
The platform, which started covering sports about 10 years ago, works with major schools, leagues, brands, and media companies to create content around big moments.
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
An ad campaign highlighting safety tools on Instagram is getting additional airtime amid renewed efforts in Washington to regulate tech platforms.
The beauty influencer, whose skin-care brand rolls out this week, opened up about starting a brand and giving back to her millions of followers.
Both the brand and the show were born in the early 2000s, and Milani is reminding its customers of the good ol’ days.
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
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