Social & Influencers
Now creators have their own upfronts, too
At the inaugural Spotter Showcase, reps for MrBeast, Dude Perfect, and The Try Guys vied for ad attention while laying out content plans.
Social & Influencers
Social & Influencers
How Snapchat is looking to engage ‘the next generation of fans’ during March Madness
The platform, which started covering sports about 10 years ago, works with major schools, leagues, brands, and media companies to create content around big moments.
Social & Influencers
Survey: Creators are seeking greater transparency in brand deals
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
Social & Influencers
As concern about online teen safety mounts, Meta re-ups its advertising offensive
An ad campaign highlighting safety tools on Instagram is getting additional airtime amid renewed efforts in Washington to regulate tech platforms.
Social & Influencers
Mikayla Nogueira shares her Point of View
The beauty influencer, whose skin-care brand rolls out this week, opened up about starting a brand and giving back to her millions of followers.
Social & Influencers
Milani Cosmetics gets nostalgic with an ‘America’s Next Top Model’ homage
Both the brand and the show were born in the early 2000s, and Milani is reminding its customers of the good ol’ days.
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