Social & Influencers
How Liverpool’s rebrand is uniting its content, from social to stadium
The Premiere League club’s new look this season is designed to help its content across platforms seem more cohesive.
Social & Influencers
Social & Influencers
Meghan Markle is on ShopMy. Is everyone next?
Tiffany Lopinsky, president and co-founder of the affiliate platform, talked about why more brands and influencers are looking to affiliate marketing.
Social & Influencers
The TikTok ban is, once again, delayed
With a deal reportedly put on hold because of tariffs, President Trump has moved the deadline to mid-June.
Social & Influencers
Who’s trying to buy TikTok’s US business?
Nearly a dozen groups have submitted bids, including e-commerce giants, VC and private equity firms, tech titans, and billionaire investors.
Social & Influencers
Now creators have their own upfronts, too
At the inaugural Spotter Showcase, reps for MrBeast, Dude Perfect, and The Try Guys vied for ad attention while laying out content plans.
Social & Influencers
How Snapchat is looking to engage ‘the next generation of fans’ during March Madness
The platform, which started covering sports about 10 years ago, works with major schools, leagues, brands, and media companies to create content around big moments.
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