Social & Influencers
The most unexpected influencer successes of 2024
From an extremely long TikTok series to a puppeteered plushie, some of this year’s breakout influencers had unusual starts.
Social & Influencers
Social & Influencers
Vestiaire Collective works to educate influencers on fast-fashion harms
The secondhand retailer is running a six-month program that aims to turn fast-fashion promoters into more sustainable influencers.
Social & Influencers
Personalities, mascots, and memes: Trends that shaped sports social in 2024
This year, social media marketers for teams and leagues largely emphasized video content, from BTS posts about players to mascots’ fashion choices.
Social & Influencers
How K18 is capitalizing on trends to boost TikTok results
The brand is working with hair-care creators and seeing results from “cultural relevance” partnerships, CMO Michelle Miller said.
Social & Influencers
Coworking with Luiz Felipe Barros
He’s global CMO, Channel Factory.
Social & Influencers
BTS to TV collabs: What’s working for Free People on social
Libby Strachan, director of brand marketing at Free People, shared how the brand plans to show up on social and IRL in 2025.
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