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Okay, serious question: Who can get us an invite to the group chat Taylor Swift has with every brand social media manager ever? Oh, that’s not a thing? Then explain the onslaught of brands creating content around the re-release of Swift’s Red album on Friday.
- The singer’s Starbucks latté collab was perhaps a natural fit for an album with multiple references to coffee. But other brands were also quick to capitalize on the moment.
GoFundMe made a Twitter thread of the times Swift has used the donation platform over the years.
The Sims video game posted a screenshot of a Taylor Swift–obsessed Sim running home to listen to the new album on Twitter…and it now has more than 10,000 likes, perhaps more engagement than Jake Gyllenhaal’s Twitter will ever see again after today?
Wet Brush made a TikTok video joking about how its brushes are probably being used as microphones for the 10-minute version of Swift’s song “All Too Well” today.
The Oklahoma Department of Wildlife Conservation tweeted a joke about the breakup album, saying that “you’re always welcome to report your ex boyfriend’s wildlife violations to Operation Game Thief” and tagging Swift’s personal account. The tweet has received more than 5,000 likes so far (the account’s most recent tweet before this one garnered nine).
Modsy, an interior design service, reimagined what four of the album’s songs would look like if they were rooms in a house.—PB