A partnership with Fishwife, one of more than 25 collabs around the album “SABLE, fABLE,” was part of a new strategy for the indie band to drum up attention and display “tongue-in-cheekiness.”
Tony’s Chocolonely and Califia Farms are balancing the political climate with consumer sentiment, according to executives.
Jhara Valentini has been planning for tariffs since late last year. Now it’s time to execute, she said.
For the first time in its 30-plus years operating in Japan, the American heritage retailer brought its geo-specific products stateside.
A gamified campaign was aimed at building “something that will feel a bit bigger than makeup,” a Candy Crush marketing exec said.
He’s managing director, Havas Life Düsseldorf.
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