Brand Strategy
Candlemaking, tarot cards, yoga, and more: Inside Recess’s event-centric strategy
The beverage brand, which recently quadrupled its events budget, is looking to get “cans in hands,” new CMO Zech Francis told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Breaking through the endless scroll to captivate today’s weary consumer
Snapchat’s Abby Laursen explores brand solutions
TOGETHER WITH
Brand Strategy
Why would a hotel brand sponsor a Coachella docuseries?
Marriott Bonvoy sponsored the second season of the musician-centered Arrival to highlight its brand ethos—but the unscripted format can come with some risk, an exec said.
Brand Strategy
For America250, brands are taking a unifying—and decidedly unpolitical—approach
Many marketers are leaning on nostalgia with the goal of appearing to be “very pro-American without taking a political stance,” an expert told us.
Brand Strategy
Coworking with Spencer Burke
He’s SVP of Growth, Braze.
Brand Strategy
‘Sex is back’: Why Brooklinen went from double entendre to ads that are ‘overt’
“We’re seeing now that people, culture, entertainment [are] a little less fearful of it,” Brooklinen’s CMO told us.
Brand Strategy
Coworking with Brian Kotlyar
He’s CMO, Hightouch.
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