Brand Strategy
Ford and Carhartt partner to support skilled trades
The automaker and the workwear company, both headquartered in Michigan, aim to support the “essential economy.”
Brand Strategy
Brand Strategy
Financial services brands show strong sonic strategies: report
Several CPG and tech brands, on the other hand, have room for improvement when it comes to using music and sonic logos in their marketing, according to sonic branding agency amp.
Brand Strategy
Bad Bunny brought new audiences to the Super Bowl. Why didn’t more brands lean in?
While brands like e.l.f. and Duolingo went all in on Latin influence for their campaigns, representation remained minimal, one expert said.
Brand Strategy
About that AI Bowl: Reception of AI ads ‘sharply negative’ as brand beefs, misinformation brewed
Meanwhile, a viral Alexander Skarsgård video was rumored to be for AI hardware, and while the video is real, OpenAI said it wasn’t made by them.
Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Brand Strategy
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Panay Films took on a Backstreet Boys–led T-Mobile spot at the same time it filmed “Somedays,” starring Billy Bob Thornton, Ariana Greenblatt, and Pamela Anderson.
Brand Strategy
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
