Brand Strategy
Why T-Mobile is going all-in on customer rewards
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
New York now requires disclosure of AI performers in ads. How will that change transparency in advertising?
Marketers say the state law could usher in an era where labeling AI use is a common practice.
Brand Strategy
Why AT&T gave $1.2 million to first-time feature filmmakers
The telecom company’s annual Untold Stories event at Tribeca Festival is designed to fund a marketable film project—and also get the brand in front of new audiences, one exec told us.
Brand Strategy
Never heard of Rivian? With its new SUV, the EV brand wants to change that
With its R2 SUV, the automaker is aiming to shift from being a niche, premium brand to one for the masses.
Brand Strategy
Coworking with Romney Evans
He’s co-founder and CMO of True Fit.
Brand Strategy
‘The human touch’: Inside Etsy’s life-by-numbers brand campaign
Amid an age of automation, “people are increasingly looking for things that feel more personal, expressive, and human,” the brand’s CMO told us.
Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
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