Brand Strategy
For America250, brands are taking a unifying—and decidedly unpolitical—approach
Many marketers are leaning on nostalgia with the goal of appearing to be “very pro-American without taking a political stance,” an expert told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Coworking with Spencer Burke
He’s SVP of Growth, Braze.
Brand Strategy
‘Sex is back’: Why Brooklinen went from double entendre to ads that are ‘overt’
“We’re seeing now that people, culture, entertainment [are] a little less fearful of it,” Brooklinen’s CMO told us.
Brand Strategy
Coworking with Brian Kotlyar
He’s CMO, Hightouch.
Brand Strategy
Dawn is the most trusted brand in America for the second year in a row: report
A report from Morning Consult found that legacy brands like Mr. Pibb and Marlboro gained the most trust this year.
Brand Strategy
Why T-Mobile is going all-in on customer rewards
As some brands pull back on freebies for customers, the telco—which is celebrating 10 years of its T-Mobile Tuesday discount program—is leaning in even further.
Brand Strategy
New York now requires disclosure of AI performers in ads. How will that change transparency in advertising?
Marketers say the state law could usher in an era where labeling AI use is a common practice.
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