Brand Strategy
For CMOs, fandom is simply too powerful to ignore
From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Why this fintech marketer is betting on trust over attention
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
Virtual Event
See it in Print: The Underutilized, High-Impact Growth Lever
Print isn't a relic—it's a strategic advantage. Join Marketing Brew and Smartpress to explore why brands in high-consideration industries are pairing print with digital marketing to build trust, strengthen customer relationships, and drive conversions.
Aug 19 12:00 PM ET
Brand Strategy
10,000 items, 5,000 square feet, 160 years of history: Inside General Mills’s brand archive
The company’s senior corporate archivist supports brand marketers’ various requests, dives deep into brand histories, and creates the archives of tomorrow.
Brand Strategy
Hilary Duff, ‘Cash Cab,’ and branded newspapers: How Ladder is communicating ‘stronger, not smaller’ to women
With its membership made up of roughly 80% women, the strength-training app is addressing misinformation about weightlifting.
Brand Strategy
Why this marketer thinks brands should stop letting dashboards make creative decisions
Blair Pfander, VP of creative at Bobbie, shared her thoughts on marketing to the messy reality of parenthood and making creative bets the data can’t validate.
Brand Strategy
Advertisers testing ChatGPT are eager for more campaign control and measurement tools
Some brands are reporting increases in traffic and click-through rate as they use Google search best practices to inform early tests, but performance can be hard to measure.
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