Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local culture,” an executive told us.
Execs from Oatly and Pinterest were among the marketers who took the stage.
Ford’s marketing team has big ambitions with its new “Real Parts. Real Pros. Real Easy” campaign.
The advice from one industry analyst? “Launch to your strengths.”
Experts from Chain, Fishwife, and Chili’s share their insights based on their biggest merch launches to date.
The sports equipment brand “never got away” from football in its marketing, one exec said, but has been putting the sport more obviously front and center in recent years.
The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.
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