Brand Strategy

Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

Agencies & Partnerships
Consumer Insights & Behavior
Core Brand Strategy
Creative & Storytelling
Experiential & Event Marketing
Future of Brand Strategy
Leadership & Organization
Marketing Channels
Purpose, Ethics, & Responsibility
Strategy & Planning
New York Liberty's graphic for Breanna Stewart MVP campaign.
Brand Strategy

Uncorking the New York Liberty’s end-of-season-awards campaign

While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of the WNBA end on a high note for Liberty players and fans alike.

Alyssa Meyers
a graphic featuring an oil rig on the left and a checklist with a red F circled on the top and a hand holding a pen
Brand Strategy

Clean Creatives’ 2026 F-list takes on global fossil fuel contracts and AI-generated oil ads

The annual list publicizes agencies that continue to work with and for fossil fuel companies.

Tricia Crimmins
Headshot of Daale Carter, a Black woman with wavy dark hair wearing a light pink blouse smiling enthusiastically at the camera.
Brand Strategy

Coworking with Daale Carter

She’s chief client experience officer, BBDO Worldwide.

Kelsey Sutton
Tapping on a phone surrounded by promo stickers.
Brand Strategy

The great purchase pause

Morning Brew Creative Studio
A retail tag featuring a recycle icon surrounded by leaves
Brand Strategy

Environmental marketing regulations are contradictory. How do advertisers comply?

A Climate Week NYC event tackled the legal patchwork that regulates ads and marketing claims.

Tricia Crimmins
A split image of an electric vehicle charger turning into a signature being written by hand
Brand Strategy

What’s in a name? EV naming trends evolve to match the market

One of the latest entrants is the Ford Fathom, a name meant to convey a deep understanding of the customer.

Jordyn Grzelewski
Headshot of Justine Frostad, a light-skinned woman with long wavy platinum blonde hair parted in the middle, wearing a black top smiling at the camera.
Brand Strategy

Coworking with Justine Frostad

She’s CMO, Cognitiv.

Kelsey Sutton

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