Brand Strategy
Is ‘Black November’ a problem?
Extended sales windows ahead of the shopping holiday are changing the season for marketers.
Brand Strategy
Brand Strategy
To promote “Bugonia,” Focus Features invited fans to step into the world of alien conspiracists
The studio brought elements of the film to the real world to deepen fan engagement and get people talking.
Brand Strategy
Coworking with Sierra Ripoly
She’s head of integrated communication, Flamingo.
Brand Strategy
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Advertisers are taking cinematic liberties with longer lengths and Hollywood-style direction in their campaigns—but the approach comes with some risk.
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
Brand Strategy
DoorDash was the fastest growing brand of the year: report
Several health and fitness-related brands also experienced growth, according to Morning Consult, while gaming brands gained among Gen X.
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
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