Brand Strategy
How Supergoop is keeping its SMS strategy fresh
As more brands adopt texting strategies, the sunscreen brand aims to cut through the noise.
Brand Strategy
Brand Strategy
How Publicis Health Media is planning for pharma advertising disruptions
“We’re all planning for change,” Andrea Palmer, the CEO of Publicis Health Media, told Marketing Brew.
Brand Strategy
Tasty built its brand with video content. Now it’s found 1 million fans on WhatsApp
The video-first brand is using text-based messaging to broaden its horizons, since “you can’t put all your eggs in one basket,” its head of social and creators said.
Brand Strategy
Influencer trips are out. Customer trips are in
After extravagant influencer outings prompted backlash, some companies are opting to give consumers gifts and getaways.
Brand Strategy
Coworking with Nicholas Love
He’s CEO, Kulur Group.
Brand Strategy
CEOs rate CMOs highly, but view marketing more skeptically: report
About 1 in 4 CEOs gave their CMO an A grade, according to Boathouse’s fourth annual CEO survey.
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