The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
As short-form content proliferates online, brands may need to adapt content strategies to match.
Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Expect to see the museum logo plastered across New York City buses through the end of the year.
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