Brand Strategy
To stand out on social media, Jake Paul’s personal-care brand is embracing the haters
“I think the worst thing that can happen is someone says nothing on the internet about your brand,” one exec told us.
Brand Strategy
Brand Strategy
Coworking with Lara Cohen
She’s SVP of marketing, partnerships, and business development at Linktree.
Brand Strategy
Klaviyo recruits Fishwife and Alison Roman for its first Black Friday/Cyber Monday campaign
The campaign began this fall with a Fishwife pop-up in Manhattan that drew more than 5,000 attendees.
Brand Strategy
‘I start bawling’: How small brands are responding to the Taylor Swift effect
Speed, sincerity, and embracing the Swifties are of the essence, business owners told us.
Brand Strategy
How Studs is using sweet treats to get customers in stores
The ear-piercing and jewelry company has collaborated with brands like Glace and Shake Shake to drive buzz and foot traffic.
Brand Strategy
Rare Beauty looks inward for its first global brand campaign
The Selena Gomez-led beauty brand is using the marketing moment to thank its customers for four years.
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