Brand Strategy

Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

Agencies & Partnerships
Consumer Insights & Behavior
Core Brand Strategy
Creative & Storytelling
Experiential & Event Marketing
Future of Brand Strategy
Leadership & Organization
Marketing Channels
Purpose, Ethics, & Responsibility
Strategy & Planning
A retail tag featuring a recycle icon surrounded by leaves
Brand Strategy

Environmental marketing regulations are contradictory. How do advertisers comply?

A Climate Week NYC event tackled the legal patchwork that regulates ads and marketing claims.

Tricia Crimmins
A split image of an electric vehicle charger turning into a signature being written by hand
Brand Strategy

What’s in a name? EV naming trends evolve to match the market

One of the latest entrants is the Ford Fathom, a name meant to convey a deep understanding of the customer.

Jordyn Grzelewski
Headshot of Justine Frostad, a light-skinned woman with long wavy platinum blonde hair parted in the middle, wearing a black top smiling at the camera.
Brand Strategy

Coworking with Justine Frostad

She’s CMO, Cognitiv.

Kelsey Sutton
A small crowd of distracted people are reminded to connect with people using the Snap Map tool on their phones.
Brand Strategy

Your next customer is in Chat

Snap’s Sid Malhotra on the quiet tax of playing it safe.

Sid MalhotraTOGETHER WITH
A runner in a scenic area, showing integrated ads, screens, and pop-ups with health stats, maps, and data that motivate the audience to move.
Brand Strategy

Marketing on the move: Why activity wins customer engagement

Customers have traditional ad fatigue. Here’s why they’re interacting with motivational, activity-oriented marketing instead.

Morning Brew Creative StudioTOGETHER WITH Strava
A cardboard cutout of NYX Buttermelt Blush product held above a crowd with pink light and confetti falling all around.
Brand Strategy

At TelevisaUnivision’s PJ Fest, NYX went dancing with its Latina audience

The beauty brand powered the first event in TelevisaUnivision’s experiential expansion of Premios Juventud, its longstanding youth music awards show.

Jennimai Nguyen
Headshot of Erin Hutchinson, a light-skinned woman with side-parted straight shoulder-length dirty blonde hair wearing a black blazer and white blouse smiling enthusiastically at the camera.
Brand Strategy

Coworking with Erin Hutchinson

She’s CMO of Trilliad.

Kelsey Sutton

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