Brand Strategy
Where this chief discoverability officer sees marketers getting audiences wrong
Heather Physioc, chief discoverability officer at VML, shared why she thinks more content actually makes brands less visible.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Inside the marketing strategy powering Shinola’s ‘new era’
A campaign with Nicholas Braun released last month is just the start of more brand-forward marketing from the American-made timepiece brand.
Brand Strategy
Inside Genesis Motor America’s brand film about Marilyn Monroe
Directed by Maggie Gyllenhaal and starring Dakota Johnson and Ellen Burstyn, ‘Flesh Impact’ is set to premiere at the Venice Film Festival this September.
Brand Strategy
Trying to personify your brand? Consider a puppet
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
Brand Strategy
Inside Polaroid’s provocative, pro-analog marketing strategy
“We’re tapped into something that is rather culturally relevant now,” Patricia Varella, creative director at Polaroid, told us—which is why the brand brought the message back for a second year.
Brand Strategy
The story behind Hinge’s first audiobook campaign
For the third iteration of “No Ordinary Love,” the dating app is sharing love stories in a new format.
Brand Strategy
How to pull off a brand pop-up
From storytelling to a robust social media strategy, experts shared tips for marketers to keep in mind.
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