Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Siloed systems leave marketing optimizing for vanity metrics instead of revenue, with no clear view of what actually drove a conversion. Outreach joins Marketing Brew to explore how AI agents working from shared GTM context let marketing and sales see real-time deal movement tied to campaign sources and adjust strategy in flight.
Relying too heavily on one channel can mean missed sales, disengaged customers, and unnecessary unsubscribes. Sit down with Marketing Brew and learn how to match email, SMS, push, apps, and digital wallets to the right customers, boosting loyalty and ROI without the fatigue.
Retailers like Ulta Beauty and Lowe’s are facing backlash for their use of the technology amid sustained concern around how the cameras are used to surveil.
Ithaca Hummus, Grillo’s Pickles, and Pinterest are looking to provide different ways for consumers to make memories and create content without the use of smartphones.
He’s chief strategy officer, Super Nice.
The beauty brand’s first storefront was designed to engage audiences with the brand’s mission, not move product, CEO and founder Amy Liu told us.
The brand came back for a second year focused on fixing a persistent problem for cosplayers.
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