Brand Strategy
Brands can use scandal to their advantage—but it can easily go awry
Controversial campaigns illustrate how stoking conversation can boost a brand, as well as how it can become a PR problem.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Sizing up Meta’s push into the crowded world of enterprise AI
Marketing and business leaders say Muse is compelling, but they have security and trust concerns.
Brand Strategy
Coworking with Satoru Wakeshima
He’s a partner at CBX.
Brand Strategy
Dan Smith has put up 1.5 million flyers advertising guitar lessons. Now he’s on a Times Square billboard
The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local culture,” an executive told us.
Brand Strategy
Experiences worth attending and creators as strategists: Takeaways from the Marketing Brew Summit
Execs from Oatly and Pinterest were among the marketers who took the stage.
Brand Strategy
Ford execs wanted a splashy new ad campaign. They enlisted Nate Bargatze
Ford’s marketing team has big ambitions with its new “Real Parts. Real Pros. Real Easy” campaign.
Brand Strategy
How GM is marketing new fuel-guzzling vehicles amid price spikes
The advice from one industry analyst? “Launch to your strengths.”
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