Prediction markets are making inroads into news and entertainment programming through partnerships that encourage engagement—but there are ethical considerations for brands looking to tie up.
Nearly 12,000 people visited the Mattel brand’s Coachella pop-up, and the brand will continue to push into experiential as it looks to grow among adult audiences.
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Expect to see the museum logo plastered across New York City buses through the end of the year.
As younger consumers look for IRL experiences, some brands are exploring turning their stores into destinations, one expert said.
CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
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