Brand Strategy
Why Coinbase is leaning on product-focused marketing for the first time
“We’re really focused on giving a voice to a utility that straddles” Big Tech and finance, CMO Catherine Ferdon told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
How do holding companies decide which agency brands to sunset?
“In theory, each brand in your portfolio should have a different positioning, a different benefit associated,” one exec told us.
Brand Strategy
YouTube’s SVOD business is helping fuel the platform’s domination of TV, too
Subscription revenue makes up a third of the company’s total revenue, CEO Neal Mohan recently shared, and there are advertising opportunities stemming from that growth.
Brand Strategy
Inside Hint’s satirical, sexed-up campaign to make consumers crave water
In addition to a campaign playing on sex-sells marketing tropes, the brand created an OnlyFans page.
Brand Strategy
Coworking with Charlie Tetrick
He’s president and CEO, WTA.
Brand Strategy
The era of the microdrama is here
Six years after Quibi folded, short-form, serialized content is having a moment with creators and brands. Is it here to stay?
Brand Strategy
How meat-snack marketers are meeting the moment
The category is still “really under-penetrated,” one exec said. Partnerships, education, and community-building social strategies are aimed at changing that.
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