On Super Bowl Sunday, ads for junk food and dessert bump up against weight loss drugs
A controversial semaglutide ad from Hims & Hers represented a “warning shot to the legacy traditional food and beverage industry,” one marketing exec said.
A controversial semaglutide ad from Hims & Hers represented a “warning shot to the legacy traditional food and beverage industry,” one marketing exec said.
Despite pressure on sweet snack sales, the game still represents “one of the biggest snacking occasions” of the year, one marketer told us.
She’s VP of marketing, US and Canada, at Tony’s Chocolonely.
CMO Leah Davis wants to bring SailGP to a global audience through educational and entertaining marketing campaigns.
Brands like Target and Walmart are backing down from their diversity and inclusion initiatives, while others, including Costco and Ben & Jerry’s, are holding strong.
One brand, Mingle Mocktails, partnered with Bethenny Frankel because “she was an absolute disrupter,” the founder told us.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.