Brand Strategy
Behind Jack in the Box’s push into collectibles
“People want more for their money, and it goes beyond the food,” Sheena Dougher, VP of brand marketing at Jack in the Box, told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
How K18 made its Tumblehair activation, a giant ball of actual human hair
With the help of an agency partner, the beauty brand collected billions of hair strands, sewed them together, and pushed the resulting mass through NYC.
Brand Strategy
Lavazza plans to provide more than just a caffeine boost to US Open fans
For its 12th year as a tournament sponsor, the coffee brand is looking to “reinvent” its presence this year, an exec told us.
Brand Strategy
Where this chief discoverability officer sees marketers getting audiences wrong
Heather Physioc, chief discoverability officer at VML, shared why she thinks more content actually makes brands less visible.
Brand Strategy
Inside the marketing strategy powering Shinola’s ‘new era’
A campaign with Nicholas Braun released last month is just the start of more brand-forward marketing from the American-made timepiece brand.
Brand Strategy
Inside Genesis Motor America’s brand film about Marilyn Monroe
Directed by Maggie Gyllenhaal and starring Dakota Johnson and Ellen Burstyn, ‘Flesh Impact’ is set to premiere at the Venice Film Festival this September.
Brand Strategy
Trying to personify your brand? Consider a puppet
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
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