Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
The sports equipment brand “never got away” from football in its marketing, one exec said, but has been putting the sport more obviously front and center in recent years.
The age of AI is making marketing more important than ever—but more expectations and responsibilities, combined with largely flat budgets, are putting pressure on top practitioners.
While the players compete to advance in the playoffs, the team’s marketers are doing their part to help the 30th season of the WNBA end on a high note for Liberty players and fans alike.
The annual list publicizes agencies that continue to work with and for fossil fuel companies.
She’s chief client experience officer, BBDO Worldwide.
A Climate Week NYC event tackled the legal patchwork that regulates ads and marketing claims.
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