Brand Strategy
Inside legal AI startup Legora’s celebrity and sports partnerships playbook
The company has partnered with Jude Law and Aaron Judge and is focusing its marketing in law industry hubs like New York and London to help it stand apart.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
How Adobe is building AI and agentic tools for brands—while keeping an eye on actual adoption
Traffic to US retail websites stemming from AI increased 393% year over year in the first three months of 2026, according to the company.
Brand Strategy
‘Everybody gets it’: Inside the brand partnerships powering ‘The Devil Wears Prada 2’
The staying power and cultural relevance of the film meant marketers flocked to the sequel—and “it was extremely competitive for brands to get involved,” one exec said.
Brand Strategy
Inside the Kotex brand overhaul
After a period in which the personal care brand was "losing relevance," it is retooling, soup to nuts.
Brand Strategy
Inside the making of Peloton’s viral Hudson Williams ad
“I knew it was going to connect,” Peloton CMO Megan Imbres said. “I did not think it was going to connect at the level that it has.”
Brand Strategy
What’s up with those Museum of Sex bus ads?
Expect to see the museum logo plastered across New York City buses through the end of the year.
Brand Strategy
Why brands are turning to video games for creative inspiration
As gaming grows in popularity, brands are going beyond the look itself, tapping into the interactivity and metaphors the medium offers.
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