Brand Strategy
‘I start bawling’: How small brands are responding to the Taylor Swift effect
Speed, sincerity, and embracing the Swifties are of the essence, business owners told us.
Speed, sincerity, and embracing the Swifties are of the essence, business owners told us.
The ear-piercing and jewelry company has collaborated with brands like Glace and Shake Shake to drive buzz and foot traffic.
The Selena Gomez-led beauty brand is using the marketing moment to thank its customers for four years.
Netflix partnered with New York’s Lunge Run Club to help promote its new series “Nobody Wants This.”
Sonic branding agency amp evaluated the sonic branding of 50 beauty and personal-care brands and found inconsistencies.
She’s CMO, Birdy Grey.
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