Brand Strategy

Brand collaborations collaged on patterned background.
Brand Strategy

Our favorite (and least favorite) brand collaborations of 2024

We’re back with another roundup of the wildest crossovers we saw this year.

Katie Hicks
Duplicated figure holding phone collaged with megaphone and ring light.
Brand Strategy

2024’s most overhyped marketing trends, according to CMOs

“There’s a reason ROAS is a four-letter word,” one CMO told us.

Katie Hicks, Alyssa Meyers, Ryan Barwick, Jennimai Nguyen
A hand holds a phone taking an image of a figure walking towards a popup.
Brand Strategy

IRL experiences, customer feedback, and more: CMOs on 2024’s overlooked marketing trends

In-person connections “can often drive far more impact than any CTV or digital ad spot could,” one CMO told us.

Katie Hicks, Alyssa Meyers, Ryan Barwick, Jennimai Nguyen, Jasmine Sheena
Advent calendar with box #13 glowing.
Brand Strategy

From Burger King to Chanel, brands can’t get enough of the Advent calendar trend

Daily rewards easily shared on social are “kind of like the gift that keeps on giving,” one marketer told us.

Jennimai Nguyen
Pink and blue 3D shapes set amongst a pink sand desert scene with lighter pink rock formations and blue skies and white clouds
Brand Strategy

2025 will be the year of AI-powered brand design, Adobe predicts

“Surreal and sleek” is in, according to Adobe’s report.

Jennimai Nguyen
MKB Coworking series featuring Stacey Andrade-Wells
Brand Strategy

Coworking with Stacey Andrade-Wells

She’s CMO, Liquid IV.

Kelsey Sutton

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