Brand Strategy
Movies, music, and MVPs: pop culture trends that shaped email marketing in 2024
Spider-Man, Taylor Swift, and ‘Bridgerton’ were top of mind, according to the e-commerce marketing company Omnisend.
Brand Strategy
Brand Strategy
Brands are trying to partner with celebrity look-alikes without ruining the fun
Away and Torchy’s Tacos are finding their ways into the conversation, but “we didn’t want to make it about us.”
Brand Strategy
CMOs on the biggest challenges they anticipate in 2025
Speed and agility are of the essence, as “you have to constantly evolve your plans and react with urgency,” one marketer said.
Brand Strategy
Culture, community, and continued growth: CMOs share their priorities for 2025
From pushing their respective categories forward to developing personalized connections, marketers have big ambitions in the New Year.
Brand Strategy
Our favorite (and least favorite) brand collaborations of 2024
We’re back with another roundup of the wildest crossovers we saw this year.
Brand Strategy
2024’s most overhyped marketing trends, according to CMOs
“There’s a reason ROAS is a four-letter word,” one CMO told us.
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