Brand Strategy
‘The tide has turned’: Why the era of the Madison Avenue holding company is on its way out
WPP execs are the latest to tell the market they’re retooling the model.
Brand Strategy
Brand Strategy
Want your brand to stand out? Consider breaking a world record
Brands are working with Guinness World Records to turn marketing into historic events.
Brand Strategy
After a tax credit shakeup, clean energy marketing strategies are pivoting
Emerging sectors are expanding their reach, while others in the industry are going back to basics.
Brand Strategy
In its latest brand ‘reset,’ Burger King is owning up to mistakes
The brand is soliciting direct feedback from customers and is letting them weigh in on changes to the QSR brand.
Brand Strategy
In a tougher market, the auto industry may need to change EV marketing messages
Industry experts said focusing on performance and tech could help EV makers win over mainstream consumers.
Brand Strategy
Cool merch, the WBD deal, and AI forever: What we’re expecting from SXSW
Here’s what we’ll be paying attention to at the cultural event, which spans film, brand strategy, music, creators, tech, and so much more.
Brand Strategy
People’s views on cleaning are changing. So is Clorox’s marketing
The company is transitioning from “very functional” to “emotional” and “process-oriented” messaging, CMO Eric Schwartz said.
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