Brand Strategy
Why this head of insights thinks data is critical to reaching untapped fandoms
Charlene Polite Corley, VP, content and insights at Nielsen, shared her perspective on what’s missing in today’s world of advertising.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
John Peyton thought Applebee’s ‘Survivor’ tie-in was ‘the dumbest thing’ he had ever heard. He was wrong
The Dine Brands CEO was convinced the partnership would miss the mark. Instead, it became a reminder that leaders don’t always have the best marketing instincts—and that knowing when to trust your team matters.
Brand Strategy
How Tinder is getting people off the app and into the wild
The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.
Brand Strategy
Why Pantone sees color reflecting pushback on tech
Pantone exec tells us what it’s like to market Color of the Year.
Brand Strategy
Return of the heartthrob: Why the men of the early aughts are booked and busy in advertising
Over the last six months, the desire for “nostalgia millennial talent” has increased, a UTA agent told us.
Brand Strategy
For CMOs, fandom is simply too powerful to ignore
From partnerships to social media to IRL activations, top marketers view fandom as increasingly crucial to building their own brands and supporting advertising partners.
Brand Strategy
Why this fintech marketer is betting on trust over attention
Kasia Leyden, CMO of Acorns, shared her thoughts on why she stopped optimizing for urgency and started focusing on optimism instead.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
