Brand Strategy
Coworking with Romney Evans
He’s co-founder and CMO of True Fit.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
‘The human touch’: Inside Etsy’s life-by-numbers brand campaign
Amid an age of automation, “people are increasingly looking for things that feel more personal, expressive, and human,” the brand’s CMO told us.
Brand Strategy
Inside Nespresso’s dual-ambassador strategy
The brand is pairing singer Dua Lipa with its long-standing partner and actor George Clooney for multigenerational impact.
Brand Strategy
'Funding joy': How NYC Pride planned for another year of reduced corporate allyship
The nonprofit scaled back its budget for 2026, anticipating less funding from big brands once again.
Brand Strategy
En pointe: Why brands are embracing the aesthetics of ballet
In the era of AI, the hard skills of the performing arts are appealing, one branding expert told us.
Brand Strategy
Turns out operating a free (branded) bus is harder than it looks
Beauty brand The Ordinary hoped its NYC bus line would showcase its brand accessibility, but the stunt was shut down within days.
Brand Strategy
How a road trip across the USA informed Coca-Cola’s America 250 campaign
“It was probably one of the best road trips I’ve ever had,” Joe Sciarrotta, deputy CCO at Ogilvy Worldwide, told us.
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