Brand Strategy
An ‘antidote’ to short-form video: Why some brands are leaning into short films
Advertisers are taking cinematic liberties with longer lengths and Hollywood-style direction in their campaigns—but the approach comes with some risk.
Brand Strategy
Brand Strategy
Will bots end social listening as we know it?
AI-driven bot networks are growing and weighing in on everything from Cracker Barrel to Tylenol, forcing marketers to parse real consumer insights from fake.
Brand Strategy
DoorDash was the fastest growing brand of the year: report
Several health and fitness-related brands also experienced growth, according to Morning Consult, while gaming brands gained among Gen X.
Brand Strategy
‘A safe bet’: Brands are digging into their ad archives for creative inspiration
Gushers, Pringles, and Acuvue are betting that blasts from the past will resonate with consumers.
Brand Strategy
Why brands like Ramp, Whataburger, and Hellmann’s are sponsoring weddings
To cut through culture and stand out, brands and their agencies are signing on to be wedding planners.
Brand Strategy
It’s not a brand. It’s a lifestyle
As customers cut spending, brands are increasingly positioning their products as part of an aspirational-yet-accessible way of life.
Brand Strategy
Exactly nine months out from the World Cup, Huggies wants consumers to ‘do it for the team’
A 90-minute playlist from the brand is designed to encourage would-be parents to have their parental leave line up with the soccer tournament.
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