Brand Strategy
Behind Instacart’s ‘bananas’ Super Bowl ad
With Spike Jonze behind the camera and Benson Boone and Ben Stiller in front of it, the brand built out a universe for a faux-’80s Europop duo.
Brand Strategy
Brand Strategy
Brands are using generative AI to make fun of generative AI
The question is, is it working?
Brand Strategy
‘The year of Hershey’s’: Inside the confectioner’s first brand platform in 8 years
The brand is tapping into cultural moments like the Winter Games, World Cup, and America250 to bring its message home, an exec said.
Brand Strategy
How a trade org is using a conservation icon to promote battery recycling
Battery fires in recycling facilities are increasing. Woodsy Owl aims to educate the public about the risks.
Brand Strategy
As Sundance takes its last bow in Utah, marketer interest in the festival continues to grow
“We have more CMOs coming than ever before,” one exec told us.
Brand Strategy
Do you Yahoo? How the 30-year-old internet brand is reimagining its voice
Marketing execs are focused on modernizing a brand that already had a “self-aware sense of humor.”
Brand Strategy
Wikipedia’s 25th anniversary is a celebration of human knowledge
A rare ad campaign for the online encyclopedia peels back the curtain on the importance of human insight and collaboration in the age of AI.
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