Brand Strategy
Trying to personify your brand? Consider a puppet
As AI ads become increasingly commonplace across platforms, “nothing is more analog” than a handmade figurine, one executive told us.
Brand Strategy
Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.
Brand Strategy
Inside Polaroid’s provocative, pro-analog marketing strategy
“We’re tapped into something that is rather culturally relevant now,” Patricia Varella, creative director at Polaroid, told us—which is why the brand brought the message back for a second year.
Brand Strategy
The story behind Hinge’s first audiobook campaign
For the third iteration of “No Ordinary Love,” the dating app is sharing love stories in a new format.
Brand Strategy
How to pull off a brand pop-up
From storytelling to a robust social media strategy, experts shared tips for marketers to keep in mind.
Brand Strategy
Why this head of insights thinks data is critical to reaching untapped fandoms
Charlene Polite Corley, VP, content and insights at Nielsen, shared her perspective on what’s missing in today’s world of advertising.
Brand Strategy
John Peyton thought Applebee’s ‘Survivor’ tie-in was ‘the dumbest thing’ he had ever heard. He was wrong
The Dine Brands CEO was convinced the partnership would miss the mark. Instead, it became a reminder that leaders don’t always have the best marketing instincts—and that knowing when to trust your team matters.
Brand Strategy
How Tinder is getting people off the app and into the wild
The dating app is expanding Tinder Events globally, with plans to be live in 26 cities by the end of September.
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