Brand Strategy
This Super Bowl, the ads are in the toilet. Literally
“People will talk about the s--t ads,” one expert said. Whether that talk will lead to long-term results is another story.
Brand Strategy
Brand Strategy
Double duty: How a filmmaking company made a Super Bowl ad while shooting a feature film
Panay Films took on a Backstreet Boys–led T-Mobile spot at the same time it filmed “Somedays,” starring Billy Bob Thornton, Ariana Greenblatt, and Pamela Anderson.
Brand Strategy
Why Grubhub and Squarespace tapped the same director for the Super Bowl
Award-winning director Yorgos Lanthimos, who has previously made ads for brands like Gucci and Jameson, is making his Big Game debut with the two brands.
Brand Strategy
As AI dominates the zeitgeist, some brands are going retro for the Super Bowl
Squarespace, Volkswagen, and Instacart used film and tube cameras for the vibe, aiming to heighten drama, capture realism, and reflect brand commitments to quality, marketers told us.
Brand Strategy
‘He Gets Us’ wants to be more than ‘the Super Bowl ad about Jesus’
The campaign is returning to Big Game for the fourth consecutive year.
Brand Strategy
Starstruck: Why brands sponsor film festivals like Sundance
Acura, Adobe, and Canon have all been indie filmmaking supporters for many years, and their relationship to the industry continues to evolve, execs told us.
Brand Strategy
Can health messages break through during this year’s Super Bowl?
Doug VanDeVelde, chief growth officer at WK Kellogg Co, seems to think so, telling us, “it’s fiber time.”
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
