Brand Strategy

Learn how top brands are mastering brand strategy to reach new audiences. Our reporting offers a deep dive into the creative and technical side of the industry.

Agencies & Partnerships
Consumer Insights & Behavior
Core Brand Strategy
Creative & Storytelling
Experiential & Event Marketing
Future of Brand Strategy
Leadership & Organization
Marketing Channels
Purpose, Ethics, & Responsibility
Strategy & Planning
A runner in a scenic area, showing integrated ads, screens, and pop-ups with health stats, maps, and data that motivate the audience to move.
Brand Strategy

Marketing on the move: Why activity wins customer engagement

Customers have traditional ad fatigue. Here’s why they’re interacting with motivational, activity-oriented marketing instead.

Morning Brew Creative StudioTOGETHER WITH Strava
A cardboard cutout of NYX Buttermelt Blush product held above a crowd with pink light and confetti falling all around.
Brand Strategy

At TelevisaUnivision’s PJ Fest, NYX went dancing with its Latina audience

The beauty brand powered the first event in TelevisaUnivision’s experiential expansion of Premios Juventud, its longstanding youth music awards show.

Jennimai Nguyen
Headshot of Erin Hutchinson, a light-skinned woman with side-parted straight shoulder-length dirty blonde hair wearing a black blazer and white blouse smiling enthusiastically at the camera.
Brand Strategy

Coworking with Erin Hutchinson

She’s CMO of Trilliad.

Kelsey Sutton
A transparent glass containing a brownish-red carbonated soda and ice cubes on the left, and a red Mr. Pibb can on the right
Brand Strategy

Mr. Pibb was the fastest growing brand of the year: report

But 2026 was a tough year for brand growth overall, according to Morning Consult.

Kristina Monllos
Headshot of Kate Fairweather, a light-skinned woman with long dark brown hair parted in the middle wearing a red shirt with her chin propped up in her hand while smiling at the camera.
Brand Strategy

Coworking with Kate Fairweather

She’s co-founder and head of human behavior at Electric Innovation.

Kelsey Sutton
A bodega display with a letterboard sign displaying Prince Street Pizza flavor options, over an Adults sign.
Brand Strategy

How FX brought a slice of the ‘Adults’ life to life

Ahead of the sitcom’s second season, FX tapped into typical young-adult experiences and locations to drum up excitement.

Jennimai Nguyen
An envelope with a computer cursor clicking on it, representing an email newsletter.
Brand Strategy

How to build a brand newsletter in 2026

Executives from Substack, The RealReal, Shopify, and more share their insights.

Katie Hicks

Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.

By subscribing, you accept our Terms & Privacy Policy.

A mobile phone scrolling a newsletter issue of Marketing Brew