How Publicis Health is planning for pharma advertising disruptions
“We’re all planning for change,” Andrea Palmer, the CEO of Publicis Health, told Marketing Brew.
“We’re all planning for change,” Andrea Palmer, the CEO of Publicis Health, told Marketing Brew.
The video-first brand is using text-based messaging to broaden its horizons, since “you can’t put all your eggs in one basket,” its head of social and creators said.
After extravagant influencer outings prompted backlash, some companies are opting to give consumers gifts and getaways.
He’s CEO, Kulur Group.
About 1 in 4 CEOs gave their CMO an A grade, according to Boathouse’s fourth annual CEO survey.
Years of megamergers across tech and media have made some media buying easier, but buyers and experts alike say a reckoning is on the horizon.
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