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Sourdough starters and jigsaw puzzles might have to compete with HBO Max—once its ad supported tier launches in June, that is.
- The AT&T-owned streamer now expects to reach between 120 million and 150 million global subscribers by 2025, per Ad Age.
- For context, Hulu has nearly 40 million paid subscribers in the US, and, as of 2019, 70% of Hulu subs were ad supported.
So what kind of milkshake is bringing ad buyers to the HBO yard?
Globalization: HBO is itching to travel outside the US post-pandemic, just like the rest of us—which might partly explain why some ad buyers are investing in the relationship early.
- On Friday, HBO Max also announced plans to enter 60 new markets abroad in 2021, per Ad Age. Hulu is basically nonexistent outside the US.
- “Roughly half of the 2025 subs are expected to be in non-US markets,” WarnerMedia CEO Jason Kilar told Variety.
Original content: Combine exclusive, juicy HBO dramas dropping with the AVOD version leaving out ads on all HBO original series, and you’ve got a self-driving hype machine.