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Coors Light wants to send you on vacation to a place you’re already very familiar with—your Zoom background.
A logical plan
Consumers have Zoom on the brain. The online meeting platform’s revenue increased by 355% annually in Q2.
And recent Pinterest search trends prove Americans are almost as excited about travel as they are about virtual happy hour. In June, Pinterest searches for “vacation spots” surged 260% year over year (YoY), and searches for “airplane essentials” jumped 170+% YoY.
The beer company worked with DDB on a new ad called “What a Beautiful Day” (which extends its Made to Chill millennial branding campaign) to promote the giveaway.
- The spot will run from August 27 through October 1.
- Five winners can redeem their trips through June 2022, because it’s hard to imagine getting a free flight from a beer company (that isn’t a tasting array) immediately.
My takeaway: Coors Light’s latest campaign feels like a hard pivot away from the popular “drink at home” messaging we saw from alcohol brands this past spring—and it’s only because Coors did its homework on consumer interests.