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There’s nothing that makes you feel like more of a loser than seeing “You’re All Caught Up!” after scrolling through your entire Instagram feed. But as of this week, Insta is showing mercy on us all.
That’s because Instagram officially rolled out “Suggested Posts,” a feature that…suggests more posts once you reach the end of your feed.
- Suggested Posts include content from accounts you don’t yet follow but the algorithm thinks you’d enjoy.
The marketer angle: Instagram plans to serve ads here, too. Increased ad inventory + a new space to advertise = more opportunities for reach.
- Bonus points: Suggested Posts provides yet another slot for recommended accounts—that means the feature could boost organic discoverability, too.
Zoom out: It’s unclear how many people will actually see those ads buried at the end of a long Instagram binge. But Instagram will see average daily time spent on the platform rise 13.8% year over year in 2020, so the odds of deepscrolling are higher than ever.