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What you’ll need to know about the future of digital tracking.

Alternative IDs: The solution for the post-cookie internet?

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us. 

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Why brands can’t get enough of Advent calendars.

Jennimai Nguyen

Alyssa Meyers

Nicole Tabak

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Illustration: Morning Brew Design, Photos: @nba/Instagram, @brooklynnets/TikTok, @nyliberty/TikTok

A dozen teams and leagues shared their top social media posts of the year.

Some of the most popular sports posts of 2024

Wanda Gierhart Fearing, Cinemark’s chief marketing and content officer, shared what worked for theaters in 2024 and where they should go next. 

How theaters aim to keep inviting movie lovers back in 2025

Illustration: Anna Kim, Photos: Adobe Stock

The sports media company-slash-league operator’s social content is by Gen Z, for Gen Z. “Don’t tell them what to do,” CEO Dan Porter said.

Overtime’s social media strategy is all about next-gen sports fans

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Nicole Tabak