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Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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Customer.io

How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

The financial services company was a regional sponsor of F1 last year, but recently broadened its partnership globally.

American Express to celebrate expanded F1 deal at Las Vegas Grand Prix

Illustration: Anna Kim, Photos: Aldo, Adobe Stock

Clothing, candles, and gaming brands are lining up for what marketers say can be a thrillifying, mutually beneficial endeavor.

Wickedly over-the-top brand collaborations are the entertainment industry’s new normal 

Illustration: Anna Kim, Photos: Getty Images, Sonoro

The banter between podcast hosts is an important part of trust-building, an exec told us. 

Why beauty brands are turning to podcasts to advertise

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