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Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself at watching a 2019 Women’s World Cup match.

How NWSL’s CMO became obsessed with growing women’s soccer

Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried. 

Inside the making of one of Coca-Cola’s controversial holiday commercials  

The platform won’t touch ads for now, and is instead focused on paid subscriptions, payments, and getting more people signed up, its COO said. 

Bluesky has more than 21 million users. Where does it go from here?  

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