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Inside F1’s “golden era” of sponsorship.  

Alyssa Meyers

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Powerade is running ads against the men’s and women’s tournaments and working with college stars like LSU guard Flau’jae Johnson in an effort to reach Gen Z consumers.

How one sports-drink brand is powering up its March Madness campaign

Auto, pharma, and telco brands spent the most, but WNBA sponsor Skims was most effective, according to EDO.

Advertisers upped women’s sports spend by triple digits in 2024 

Beehiiv, a newsletter platform, rolled out an ad tool to connect creators to more advertisers, but Substack, which has more than 5 million paid subscribers, is hesitant to break into ads.

 Newsletters continue to take off—and so do their ad tools

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