Brand Strategy
How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
A gamified campaign was aimed at building “something that will feel a bit bigger than makeup,” a Candy Crush marketing exec said.
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How Pat McGrath and Candy Crush pulled off a jewelry treasure hunt
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Sports Marketing
Takeaways from Marketing Brew’s Sports Marketing Playbook
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The WNBA and its sponsors are expanding efforts to keep girls in sports
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Tubi’s ‘chronically online’ marketing team is building out a new kind of gifting strategy
Quarter century project: Marketing over the last 25 years
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Looking back on the marketing industry over the last 25 years
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How Facebook lost its groove
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How 25 years of consolidation changed the media landscape for good
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How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook
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What’s Next? Navigating the Future Business of Creator Marketing
July 24 8:00 AM ETStudio Gather | 45 Rockefeller Plaza
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The Sports Marketing Playbook: Mastering Fan Engagement and Experiences
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With federal privacy laws stuck, states push forward—what does this mean for advertisers?
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A PR expert’s guide to landing brands on a gift guide
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