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Sports Innovation Lab identified fan groups to target during events like the Super Bowl and March Madness. 

DIY-ers, health nuts, and cyclists: niche communities to reach during Q1 sports 

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After running its first Super Bowl ad in 2023, the beauty brand has made big moves, including with its latest campaign, “eyes. lips. face. fandom.” 

In 2025, e.l.f. Cosmetics is sticking with sports

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“Stay ready so you don’t have to get ready,” one sports marketer told us.

The lessons top team and league marketers learned in 2024

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DIY-ers, health nuts, and cyclists: niche communities to reach during Q1 sports

Sports marketing’s biggest opportunities and challenges in 2025, according to execs

The lessons top team and league marketers learned in 2024

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In 2025, e.l.f. Cosmetics is sticking with sports

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How marketers can predict the next big thing in sports

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