Social & Influencers
Candid or branded? Advertisers are flocking to NYC street-style accounts
Brands like Aerie, Rothy’s, and Free People are teaming up with accounts like Watching New York and OOTD as people seek real-life fashion inspo.
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Candid or branded? Advertisers are flocking to NYC street-style accounts
Sports Marketing
After years of football sponsorships, Kellanova looks to basketball
The marketer’s guide to going public
Together with NYSEBrand Strategy
Ulta Beauty’s new CMO on balancing cultural pizzazz with socially minded initiatives
Brand Strategy
Advertisers expect ad spend slowdown amid tariff uncertainty
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Sports Marketing
After years of football sponsorships, Kellanova looks to basketball
Brand Strategy
Advertisers expect ad spend slowdown amid tariff uncertainty
Events
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The Sports Marketing Playbook: Mastering Fan Engagement and Experiences
April 8 12:00 PM Studio Gather | 45 Rockefeller Plaza
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What’s Next? Navigating the Future Business of Creator Marketing
Jul 24 12:00 PM
On-Demand Webinar
4 AI Trends to Watch for in 2025
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A PR expert’s guide to landing brands on a gift guide
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How marketers can predict the next big thing in sports
Deep Dive
A PR expert’s guide to landing brands on a gift guide
Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us.