Sports Marketing
As its 2025 season kicks off, Formula 1 is in a ‘golden era’ of sponsorship
F1 and individual teams have inked deals with new brand partners, including from industries not typically associated with the sport.
The Latest News
All StoriesAd Tech & Programmatic
The hottest growing real estate is in the back of your Uber
Sports Marketing
As its 2025 season kicks off, Formula 1 is in a ‘golden era’ of sponsorship
Sports Marketing
State Farm taps Jason Bateman, not athletes, for March Madness ad
TV & Streaming
Comcast is looking to win Hispanic viewers with Now TV Latino
TV & Streaming
There’s no Oscar for best stunt yet, but these brands submitted their nominations
Editor’s Picks
TV & Streaming
There’s no Oscar for best stunt yet, but these brands submitted their nominations
Social & Influencers
Candid or branded? Advertisers are flocking to NYC street-style accounts
Events
All Events
The Sports Marketing Playbook: Mastering Fan Engagement and Experiences
April 8 12:00 PM Studio Gather | 45 Rockefeller Plaza
IRL Event
What’s Next? Navigating the Future Business of Creator Marketing
Jul 24 12:00 PM
On-Demand Webinar
4 AI Trends to Watch for in 2025
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
Resources
All ResourcesDeep Dive
A PR expert’s guide to landing brands on a gift guide
White Paper
Let’s get personal
TOGETHER WITH Customer.ioDeep Dive
How marketers can predict the next big thing in sports
Deep Dive
A PR expert’s guide to landing brands on a gift guide
Some brands have been pitching year-round, but it’s never too late to start, Dreamday founder Lauren Kleinman told us.