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The brands buying up local Super Bowl ad spots. 

Morning Brew Creative Studio

Jennimai Nguyen

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How your brand can use personalized messaging to rewrite the rules of customer engagement

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“It could be the singular most underrated, under-priced advertising vehicle ever created,” one exec said. 

‘No one knows the difference’: Why some brands opt for regional ads during the Super Bowl 

Illustration: Anna Kim, Photos: Getty Images

“It definitely is a far larger lift than I think any of us anticipated,” one marketer told us. 

Food, fans, and feel-good causes: How brands are activating in New Orleans around the Super Bowl

The spot, featuring a reworked version of “Kiss from a Rose” to promote its Baja Blast flavor, is aimed at being “memorable for something,” an exec said.  

For its Super Bowl spot, Mountain Dew seals the Seal

The ad, featuring Nick Offerman, James Harden, Andy Reid, and Adam Brody, is aimed at bringing “a lot of different audiences together,” an exec said. 

Pringles calls in famous moustache muscle for a celeb-forward Super Bowl spot

The brand is using its airtime this year to wrap up a season-long campaign that’s “a love letter to football fans,” an Uber exec said.

How Uber Eats plans to deliver for its fifth straight Super Bowl ad 

While the game is “one of the only times a year people are really engaging with advertising,” an exec said, the company’s namesake brand doesn’t always get the broadcast treatment.

Inside PepsiCo’s Super Bowl marketing playbook

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Inside PepsiCo’s Super Bowl marketing playbook

For its Super Bowl spot, Mountain Dew seals the Seal

‘No one knows the difference’: Why some brands opt for regional ads during the Super Bowl

Food, fans, and feel-good causes: How brands are activating in New Orleans around the Super Bowl

Pringles calls in famous moustache muscle for a celeb-forward Super Bowl spot

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‘No one knows the difference’: Why some brands opt for regional ads during the Super Bowl

Food, fans, and feel-good causes: How brands are activating in New Orleans around the Super Bowl

Pringles calls in famous moustache muscle for a celeb-forward Super Bowl spot

How Uber Eats plans to deliver for its fifth straight Super Bowl ad

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How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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