Sports Marketing
WNBA advises ‘viewer discretion’ in 2025 season campaign
The first iteration of the league’s new campaign from Wieden+Kennedy Portland features five top players, with more to come in the second half of the season.
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Sports Marketing
WNBA advises ‘viewer discretion’ in 2025 season campaign
Sports Marketing
QuickBooks means business in its latest women’s sports campaign
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Rewriting the social playbook: Brand strategy in the age of authenticity
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With federal privacy laws stuck, states push forward—what does this mean for advertisers?
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