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Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

At this year’s annual summit, we wanted to create a space where marketers could keep pace with the industry’s constant evolution and drive it forward. In a world where innovation is the heartbeat, performance is the measure, and people are the driving force, the winning formula balances all three. Watch these insightful conversions on-demand now!

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The financial services company was a regional sponsor of F1 last year, but recently broadened its partnership globally.

American Express to celebrate expanded F1 deal at Las Vegas Grand Prix

Holdcos like Omnicom and IPG are consolidating GenAI resources through reorganizations.

After building out AI initiatives, agencies are looking to streamline

Illustration: Anna Kim, Photos: Aldo, Adobe Stock

Clothing, candles, and gaming brands are lining up for what marketers say can be a thrillifying, mutually beneficial endeavor.

Wickedly over-the-top brand collaborations are the entertainment industry’s new normal 

Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

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The banter between podcast hosts is an important part of trust-building, an exec told us. 

Why beauty brands are turning to podcasts to advertise

Yes, the agency’s managing partner has heard the criticism—and no, he’s not worried. 

Inside the making of one of Coca-Cola’s controversial holiday commercials  

Despite an emphasis on AI skills in the marketing industry, creativity is a key component, the study found.

AI is changing the way marketers work and get hired, LinkedIn study finds

He’s CEO of the creator content platform Props. 

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Though it isn’t “Amazon Canada” anymore, advertisers are still warming to the platform this holiday season.

Walmart’s retail media offering isn’t coming for Amazon’s anytime soon, buyers say

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After building out AI initiatives, agencies are looking to streamline

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Inside the making of one of Coca-Cola’s controversial holiday commercials

AI is changing the way marketers work and get hired, LinkedIn study finds

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Wickedly over-the-top brand collaborations are the entertainment industry’s new normal

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American Express to celebrate expanded F1 deal at Las Vegas Grand Prix

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A PR expert’s guide to landing brands on a gift guide

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How marketers can predict the next big thing in sports

A PR expert’s guide to landing brands on a gift guide

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