TV & Streaming
For the TV industry, what’s old is new again
Streamers are embracing tried-and-true strategies like bundles, live sports, and, yes, even more ads.
Upfronts
Data & Tech
YouTube, going all in on creators, focuses on ‘redefining TV’ at Brandcast
With only a few product updates announced, creators and execs spent much of the presentation touting the platform’s various fandoms—and its dominance of TV viewership.
TV & Streaming
Netflix counts 40 million on ad tier amid further push into live sports
The streamer will air NFL Christmas Day games and is looking to bring advertisers in on live sporting events.
TV & Streaming
Warner Bros. Discovery touts its ‘united front’ to advertisers
During its annual upfront, the media giant pitched big franchises and cross-portfolio collabs.
TV & Streaming
Disney touts celebs, sports, and stories during its 2024 upfront
The presentation at the Javits Center was packed with actors, athletes, trailers, and announcements, after only a couple of executives took the stage.
TV & Streaming
TelevisaUnivision touts streaming growth, soccer partnerships during upfronts
The broadcaster has special promotional plans for the Copa América and UEFA Euro tournaments.
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