TV & Streaming
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.
TV & Streaming
TV & Streaming
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
TV & Streaming
YouTube touts Gemini-infused creator tools suite at NewFronts
It’s dubbed YouTube Creator Partnerships, and it’s designed to consolidate creator campaign management in one place.
TV & Streaming
Tubi promises passion and performance at NewFronts
The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.
TV & Streaming
For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come
We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.
TV & Streaming
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
TV & Streaming
Heading into upfronts, the accreditation of a major TV measurement product remains in limbo
After months of delays, a decision on Nielsen’s Big Data + Panel offering still hasn’t been reached, and the Media Rating Council indicated further time is needed.
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