TV & Streaming
Meet the newest ‘Running Point’ character: Jake from State Farm
The insurance company’s spokesperson is appearing as a character in a TV show for the first time as part of a collaboration between State Farm and Netflix.
TV & Streaming
TV & Streaming
How Paramount+’s ‘Dutton Ranch’ came blazing to life at SXSW
The streamer is prioritizing the “Yellowstone” spinoff, and SXSW was the perfect place to promote the Texas-set show, one exec told us.
TV & Streaming
NewFronts leaned into CTV performance offerings this year
Comcast Advertising and DoubleVerify execs had a lot to say (and announce) on the topic.
TV & Streaming
YouTube touts Gemini-infused creator tools suite at NewFronts
It’s dubbed YouTube Creator Partnerships, and it’s designed to consolidate creator campaign management in one place.
TV & Streaming
Tubi promises passion and performance at NewFronts
The free streamer bid monoculture goodbye in favor of rabbit-holey personalization for younger audiences at its NewFronts presentation.
TV & Streaming
For NBCUniversal, SXSW was a place to bring fans in deeper—and there’s more to come
We chatted with Kimberly Francella-Faver, SVP of brand partnerships and marketing, about how the media company is finding new ways for audiences to immerse themselves in the brand’s IP.
TV & Streaming
An AI avatar of Andy Cohen will start name-dropping brands on Peacock this summer
The feature is part of a broader push into vertical video aimed at boosting mobile app engagement.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
By subscribing, you accept our Terms & Privacy Policy.
