TV & Streaming
Consumers paying for streaming aren’t expecting ad breaks: report
Viewers are spending an average of $129 a month on streaming, according to research from Tubi and The Harris Poll.
TV & Streaming
TV & Streaming
How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook
In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.
TV & Streaming
Comcast is looking to win Hispanic viewers with Now TV Latino
The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.
TV & Streaming
There’s no Oscar for best stunt yet, but these brands submitted their nominations
At the Academy Awards, Carnival Cruise Line, Samsung Galaxy, L’Oréal, Mntn, and Kiehl’s came together in the name of stunt appreciation.
TV & Streaming
Apple TV+ hits refining records with ‘Severance’ Season 2
The series, which saw 582 million minutes of viewing for the week of Feb. 3 through Feb. 9, is the streamer’s most-watched show.
TV & Streaming
Oscars viewership drops to 18.1 million, marking the first decline in 4 years
Sunday’s telecast was a 7% decline from last year’s audience of 19.5 million viewers.
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