TV & Streaming
How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
She’s leveraging the fan power of Bravoholics on the streamer that has also broken through with hits like “The Traitors.”
TV & Streaming
TV & Streaming
How Telemundo is kicking off its World Cup marketing
The soccer tournament, which takes place in a year, will get promoted through local marketing efforts and experiential events.
TV & Streaming
Exclusive: Kochava and Fetch partner on streaming rewards program Loyalty+
Viewers could be rewarded for actions like downloading an app or finishing a show.
TV & Streaming
Netflix patent could automate content-clipping as streamer aims to boost discoverability
The company is seeking to automate clip creation featuring “compelling” imagery, according to a patent application.
TV & Streaming
ESPN kicks off push to promote DTC service during NBA Finals
A new ad called “Sports Forever” aims to showcase ESPN’s legacy in sports while raising awareness about its forthcoming ESPN streaming service.
TV & Streaming
What makes a good movie trailer, anyway?
Monica and Evelyn Brady, who founded the Golden Trailer awards, say there are a few guidelines that can make a teaser stand out.
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