TV & Streaming
Super Bowl 2026 brings in 125 million viewers, down slightly from last year
Viewership peaked at 137.8 million viewers, becoming the “highest peak viewership in US TV history,” per NBC.
TV & Streaming
TV & Streaming
ESPN drops first ad for 2027 Super Bowl
To support the first time the Big Game will be broadcast on the cable network, ESPN and parent company Disney are going all out.
TV & Streaming
Racing ahead: Why platforms like Tubi are asking creators to make programming
YouTube creator Kinigra Deon’s exclusive Tubi series was a sprint to the finish, but her ability to create it quickly was an advantage over traditional Hollywood timelines, an exec said.
TV & Streaming
Netflix crosses 325 million paid subscribers as it closes in on Warner Bros.
Execs reassured investors and analysts that it’s not moving away from theatrical releases if the deal, which it views as a “strategic accelerant,” goes through.
TV & Streaming
Why Jeni’s Splendid Ice Creams is rolling out not one, but two new flavors tied to ‘Bridgerton’
Limited-edition product will roll out in tandem with the Netflix show’s release schedule as the brand, which is “choiceful about collaborations,” taps into fan excitement.
TV & Streaming
Disney details vertical video efforts and AI-aided media planning for 2026
At its annual Global Tech & Data Showcase at CES, company execs provided a roadmap to some of the company’s big priorities and ad innovations.
TV & Streaming
Games, AI recommendations, and multicams: NBCU’s plans to boost engagement ahead of a sports-packed winter
Ahead of “Legendary February” with the Winter Games, the Super Bowl, and NBA All-Star Weekend, the network is pulling out all the stops.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
