TV & Streaming
3 trends that could define streaming in 2025
Analysts predict more bundling and consolidation, but they’re skeptical about some other industry trends.
TV & Streaming
TV & Streaming
Comedy, celebrities, and QR codes: Marketers predict 2025 Super Bowl ad trends
Brands that break the mold could stand to gain the most, but “it’s a moment of relief, not reflection,” one creative said.
TV & Streaming
Data: Automakers rein in EV ad spend
The pullback in 2024 comes as the broader EV market faces a number of challenges.
TV & Streaming
How the major streamers stacked up in 2024
Netflix is going out with a bang thanks to a livestreamed Beyoncé performance on Christmas Day.
TV & Streaming
Prime Video’s reactive AOR on building an agile, trendy social strategy
Saylor’s viral posts for the streamer include one featuring a steamy scene from “Saltburn.”
TV & Streaming
How Joya Studio brought Smell-O-Vision back to life
The scent tech company, which worked with A24 to make select “Heretic” screenings smell like blueberry pie, is focused on how smell “elevates marketing,” one exec said.
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