TV & Streaming
Amid a chaotic year, Paramount is scaling its ads business
At an advertising event in New York on Tuesday, the company brought together execs from companies like Amazon and iSpot.
TV & Streaming
TV & Streaming
Netflix’s Moments is its latest effort to capitalize on fandom
The feature lets viewers share clips from Netflix content on social media platforms.
TV & Streaming
‘Interior Chinatown’ highlights Hulu’s focus on book-to-series adaptations
Hulu’s already had recent hits with originals like “The Handmaid’s Tale” and “Tell Me Lies.”
TV & Streaming
From series adaptations to BookTok, publishers have more ways than ever to market their biggest titles
“Increasingly, our job is about responding really fast to what’s happening,” Hachette CEO David Shelley said.
TV & Streaming
Shoppable ad formats are making streamers look more like QVC
But ad buyers warn that consumers need compelling reasons to spend time on onscreen purchases.
TV & Streaming
Why ZipRecruiter embraced advertising during a presidential election
A campaign running during CNN election coverage highlights the importance of finding the right candidate for any job.
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