TV & Streaming
The TV ads that did their jobs best so far this year: report
In the first half of the year, Levi’s, Noom, and Dove released some of the most effective ones, according to the measurement platform EDO.
TV & Streaming
TV & Streaming
A mid-year appraisal of TV industry layoffs
Company restructures and controversies have resulted in hundreds of cuts.
TV & Streaming
Why Tubi is beefing up its creator program
Tubi for Creators is bringing six YouTubers’ content to the streamer, and will later support original content production.
TV & Streaming
Are movies so back?
A strong Memorial Day Weekend box office has analysts and marketers hoping for pre-pandemic levels of movie magic.
TV & Streaming
How NBCU unscripted boss Rachel Smith is turning Peacock into a reality fan favorite
She’s leveraging the fan power of Bravoholics on the streamer that has also broken through with hits like “The Traitors.”
TV & Streaming
How Telemundo is kicking off its World Cup marketing
The soccer tournament, which takes place in a year, will get promoted through local marketing efforts and experiential events.
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