TV

NBC Paris Olympics logo
Brand Strategy

The man behind the last decade of NBC Olympic logos

All Mitch Monson wanted was to “be part of The Olympics in some way,” he told us. He now has four logos under his belt.

Katie Hicks
Leo Messi in a Lay's campaign
Brand Strategy

Frito-Lay’s Messi campaign is the latest installment of its multi-year soccer strategy

The PepsiCo company’s soccer partnerships are part of a plan to connect with Gen Z, one marketing exec said.

Alyssa Meyers

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