Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
The feature lets viewers share clips from Netflix content on social media platforms.
A Starlink partnership will "allow us to be programmatic in the sky,” an executive said.
The marketing vet previously held roles at Twitter, AmEx, and Peloton.
Users still click on links that show up in AI-generated answers to queries, Shashi Thakur said.
The controversial software company has met with agencies to pitch inventory planning, programmatic sales, and campaign optimization use cases.
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