Brand Strategy
Saquon Barkley shotgunned a beer after the Super Bowl, thrusting a little-known brand into the spotlight
Open Brewing, a Los Angeles-based brand with seven employees, got the beer in the hands of the running back.
Super Bowl 2025
Social & Influencers
How Poppi’s Super Bowl vending machine campaign spiraled out of control
Poppi founder Allison Ellsworth, who said competitor Olipop was “bullying [the brand] online,” is “taking this as a learning opportunity.”
Sports Marketing
This year’s Super Bowl marketers share their favorite Super Bowl ads
But they couldn’t choose the ads they worked on.
TV & Streaming
128 million viewers tuned into the 2025 Super Bowl, breaking records for Fox
On streamer Tubi, the simulcast had a peak of 15.5 million concurrent streams.
Social & Influencers
Super social: How brands activated online around this year’s Super Bowl
From “lo-fi content” to Drake-dissing choir videos, brands like Duolingo, e.l.f., and Pringles looked to make a big impact on smaller screens.
Social & Influencers
Why Marriott Bonvoy released 25 Jason Kelce doppelgängers into the French Quarter
The brand’s look-alike event ahead of the Super Bowl wasn’t a contest in the same way fans of the trend might have expected.
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