Sports Marketing
State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason
Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.
Sports Marketing
Sports Marketing
Poppi makes team sponsorship debut with the Los Angeles Lakers
The deal is part of a broader push from the brand, which has historically been popular among women, to grow its relevance among younger men.
Sports Marketing
The Little League media landscape is looking increasingly big
With multiple ways to stream games, millions of viewers tuning into championships, and some of the same sponsors as MLB, the business of youth baseball and softball has been maturing.
Sports Marketing
Rhone taps NBA, LPGA athletes for new mental health campaign
The performance apparel brand has a long history of promoting mental fitness, which co-founder Ben Checketts now hopes to demonstrate to a wide audience.
Sports Marketing
For sponsors, the ACC is about more than just football
The reach of college football is undeniable, but ACC sponsors and media partners said other factors and sports are what make the conference uniquely appealing.
Sports Marketing
Clark, Curry, Kelce: Basketball and football players have big fan appeal
But the GOAT of gymnastics tops them all, according to Kantar research.
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