Sports Marketing
This year’s Super Bowl marketers share their favorite Super Bowl ads
But they couldn’t choose the ads they worked on.
Sports Marketing
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Sports Marketing
T-Mobile, Ram, and Jeep had the most engaging Super Bowl ads: report
An ad promoting T-Mobile’s partnership with Starlink was 13x more engaging than the average big-game ad, according to EDO.
Sports Marketing
Big Easy to Bay Area: The brands activating at NBA All-Star Weekend
One week after the Super Bowl, several major brands are shifting focus from football to basketball in time for All-Star Weekend.
Sports Marketing
Clydesdale foal pushes Budweiser to the top of the Ad Meter
Anheuser-Busch InBev brands nearly swept the top five spots in the USA Today Super Bowl ad rankings this year.
Sponsored by Tubi
Sports Marketing
How Hellmann’s brought Harry and Sally back together
The mayo brand reunited Billy Crystal and Meg Ryan at Katz’s Deli after 36 years for its Super Bowl campaign.
Sports Marketing
Fox Sports is giving IndyCar the Super Bowl ad treatment
The network is filling a Super Bowl ad slot with its IndyCar auto racing series campaign, which includes ads featuring stars of the sport and the GOAT of football.
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