Sports Marketing

Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Athlete Marketing & Influencers
Commerce, Merchandising, & Licensing
Content, Storytelling, & Social
Data, Measurement, & Analytics
Esports
Fan Engagement & Experience
Sponsorships, Partnerships, & Brand Activations
Sports Advertising & Media
Sports Industry Landscape
Thursday Night Football analysts shooting a segment on the field.
Sports Marketing

How Amex is incorporating ‘Thursday Night Football’ into its NFL marketing

Media buys were “always part of the calculus” for pursuing an official NFL sponsorship, which kicked off this year, one Amex ad exec said.

Alyssa Meyers
Zip CEO Joe Heck with the Philly Phanatic.
Sports Marketing

Inside Zip’s ‘surgical’ approach to sports sponsorships

The BNPL company’s deal with the Philadelphia 76ers is the latest effort to “build a real presence” in the fan-forward Philly area, its CMO exclusively shared.

Alyssa Meyers
New York Knicks guard Josh Hart doing the scout sign in Scouting America recruitment campaign video.
Sports Marketing

Scouting America drops recruitment campaign starring Josh Hart

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships, including with Hart and NFL running back David Montgomery.

Alyssa Meyers
Two hands reach toward each other, each wearing Oura Rings, one silver and one gold
Sports Marketing

Inside Oura’s year of sports marketing

With wearables, sports, and health-minded thinking getting more popular, the smart ring maker has upped its investments in sports orgs.

Alyssa Meyers
The San Francisco 49ers and the Los Angeles Rams playing football in Melbourne, Australia.
Sports Marketing

Inside year two of the NFL’s AI partnership with Adobe

The organizations are focused on balancing international growth with targeted fan engagement strategies for the 2026-27 season.

Alyssa Meyers
Jalen Brunson sits on an outdoor basketball court with a serious expression on his face, with a basketball to his left and a Just Salad meal to his right. The text WE ALWAYS KNEW: JUST SALAD" is in white font overlaid on the image.
Sports Marketing

Behind the scenes of Jalen Brunson’s partnership with Just Salad

“I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.

Alyssa Meyers
Jeremiyah Love uses a Sharpie pen at a press conference to sign a contract in two photos, one of which is a close-up displaying his signature
Sports Marketing

How Sharpie found a way to position pens as an NFL staple

The brand’s Rookie of the Year campaign generated 3.6 million clicks in its second year, up 428% YoY.

Alyssa Meyers

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