Sports Marketing
Inside Fox Sports’s World Cup marketing blitz
The network is throwing serious marketing might behind its World Cup rights, including a Miracle on Ice–themed ad and the hiring of “chief World Cup watchers.”
Sports Marketing
Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.
Sports Marketing
How air-care company Blueair upped Instagram views by more than 1,000%
Earlier this year, Blueair became the official air-care partner of the New York Knicks, who went on to win the NBA championship. “I’m not saying it’s the air, but I’m not saying it’s not the air that’s helped them win,” the brand’s CMO said.
Sports Marketing
Why the National Basketball Players Association is debuting a B2C brand
The new commercial brand, Plyrs Untd, is “changing the partnership dynamic” to put more power in the hands of the athletes, one NBPA exec said.
Sports Marketing
How the Kansas City Chiefs’ plan to hook the youngest sports fans
The team rolled out an animated series on YouTube starring mascot KC Wolf, marking its first push into children’s content.
Sports Marketing
Disney is mostly sold out of ad inventory through Game 5 of NBA Finals
Tonight’s Game 4 of the series between the Knicks and the Spurs has been sold out for weeks, a Disney Advertising exec said.
Sports Marketing
How US soccer clubs and leagues are scoring more fan data
Soccer fandom is on the rise ahead of the World Cup, and marketing execs in the sport are thinking about how to best capture data about their growing fanbases.
Sports Marketing
Coworking with Kimberly Veale
She’s SVP of marketing and communications, Portland Fire.
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