Sports Marketing
UConn women, Duke men are most marketable March Madness teams: report
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
Sports Marketing
Sports Marketing
‘Not a women’s soccer ad’: NWSL kicks off its next era of marketing
In its third annual marketing campaign, the league is shining the spotlight on some of its stars.
Sports Marketing
How one sports-drink brand is powering up its March Madness campaign
Powerade is running ads against the men’s and women’s tournaments and working with college stars like LSU guard Flau’jae Johnson in an effort to reach Gen Z consumers.
Sports Marketing
Advertisers upped women’s sports spend by triple digits in 2024
Auto, pharma, and telco brands spent the most, but WNBA sponsor Skims was most effective, according to EDO.
Sports Marketing
As its 2025 season kicks off, Formula 1 is in a ‘golden era’ of sponsorship
F1 and individual teams have inked deals with new brand partners, including from industries not typically associated with the sport.
Sports Marketing
State Farm taps Jason Bateman, not athletes, for March Madness ad
The insurance brand’s campaign, “Bateman vs. Batman,” is meant to appeal to a wide base of viewers during and after the college basketball tournament.
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