Sports Marketing
A year out from the World Cup, sponsors are stepping up their game
Some brands are approaching this month’s FIFA Club World Cup as a “testing ground” for next summer, one exec said.
Sports Marketing
Sports Marketing
Brandi Chastain on the evolution of the business of women’s soccer
“It really took generational time” for ad leaders “to see this as a corporate endeavor that could produce a lot of great attention,” she said.
Sports Marketing
Mountains and molehills: Salomon’s push beyond winter sports
The sports equipment brand has deep roots in winter mountain sports. Now, its global chief brand officer has ambitions to do more in the lifestyle space as well.
Sports Marketing
Sports organizations are beefing up their fan data and measurement tools
But smaller, more emerging sports still face obstacles when it comes to compiling and tapping into data about their audiences and athletes.
Sports Marketing
Why Hilton stuck with McLaren for almost 20 years without a championship
“While it’s nice to have our brand on a winning team, you have to believe in all the other aspects…of the partnership,” Hilton’s CMO said.
Sports Marketing
Sports fandom in the US is increasingly communal and round-the-clock: report
More than half of US adults watch sports in some capacity at least once a week, according to a recent PMG survey.
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