Sports Marketing
A basketball exec’s journey from startup soccer to the NBA
Kerry Tatlock didn’t imagine herself working in sports, but has so far had a nearly two-decade-long career at the NBA.
Sports Marketing
Sports Marketing
Why football sponsors are going beyond the traditional ad format
Dr Pepper, Applebee’s, and Bud Light have released longer-form, episodic content tied to their football sponsorships.
Sports Marketing
Recalibrating the valuations of women’s sports franchises: report
A report from Wasserman’s The Collective and RBC suggests a new model for valuations of women’s sports franchises based on variables including sponsorships.
Sports Marketing
Roku Media’s head of sports on sports streaming in 2025
Two-thirds of sports content will be consumed on streaming next year, and there will be more sports-centric hubs on the platform.
Sports Marketing
NFL advertisers find success with pregame ads: report
They’re almost as effective as in-game ads so far this NFL season, according to measurement company EDO.
Sports Marketing
How the NWSL’s CMO became obsessed with growing women’s soccer
Julie Haddon, who marketed for the NFL and Hollywood studios, made a pledge to herself after watching a 2019 Women’s World Cup match.
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