Sports Marketing

Stay ahead of the curve with the latest in sports marketing. Explore in-depth analysis, breaking news, and the trends shaping the future of this marketing sector.

Athlete Marketing & Influencers
Commerce, Merchandising, & Licensing
Content, Storytelling, & Social
Data, Measurement, & Analytics
Esports
Fan Engagement & Experience
Sponsorships, Partnerships, & Brand Activations
Sports Advertising & Media
Sports Industry Landscape
The San Francisco 49ers and the Los Angeles Rams playing football in Melbourne, Australia.
Sports Marketing

Inside year two of the NFL’s AI partnership with Adobe

The organizations are focused on balancing international growth with targeted fan engagement strategies for the 2026-27 season.

Alyssa Meyers
Jalen Brunson sits on an outdoor basketball court with a serious expression on his face, with a basketball to his left and a Just Salad meal to his right. The text WE ALWAYS KNEW: JUST SALAD" is in white font overlaid on the image.
Sports Marketing

Behind the scenes of Jalen Brunson’s partnership with Just Salad

“I wanted to do something that was different from what I’ve done and expand my portfolio,” Brunson told Marketing Brew.

Alyssa Meyers
Jeremiyah Love uses a Sharpie pen at a press conference to sign a contract in two photos, one of which is a close-up displaying his signature
Sports Marketing

How Sharpie found a way to position pens as an NFL staple

The brand’s Rookie of the Year campaign generated 3.6 million clicks in its second year, up 428% YoY.

Alyssa Meyers
MLS CMO Radhika Duggal and Marketing Brew senior reporter Alyssa Meyers appear on set as part of a video interview
Sports Marketing

What MLS’s CMO learned from the World Cup summer

The summer of 2026 also marks two years at the league for CMO Radhika Duggal.

Alyssa Meyers
Paige Bueckers and Caitlin Clark high five during Basketball World Cup game.
Sports Marketing

Warner Bros. Discovery is embracing youth to hype the Basketball World Cup

The Team USA women’s roster skews younger, with Paige Bueckers, Angel Reese, and Caitlin Clark all making their senior national team debuts. The media company is using that to promote the tournament to viewers and advertisers.

Alyssa Meyers
Collage clockwise from top: Coco Gauf, a Black woman tennis player, sits in front of microphones at a press conference in front of Mercedes Benz logos, Taylor Fritz, a white man tennis player serving a ball while wearing an Oura ring on his middle finger, and a promotional image from Grey Goose showing a Honey Deuce cocktail, a pinkish drink with 3 melon balls skewered on a swizzle stick, being held up in front of a crowded tennis court.
Sports Marketing

Even luxury brands are adapting to the US Open ticket price surge

While premium sponsors may have some insulation from the rising price of attendance, many are also looking to attract fans outside the grounds.

Alyssa Meyers
Portland Fire mascot Rose, a pink, glitter-breathing dragon.
Sports Marketing

House of the dragon: How the Portland Fire found its mascot

Rose, a glitter-breathing dragon, made her debut on the team’s home court at the Moda Center in late August, and “the place went nuts,” a team exec said.

Alyssa Meyers

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