Sports Marketing
How fans helped build the Denver Summit FC brand
After organizing a community movement to bring pro women’s soccer to the city, “our best brand-builders” voted on the name and helped break ticket records.
Sports Marketing
Sports Marketing
How Michelob Ultra is building its Olympics strategy, one Games at a time
For the Milano Cortina Winter Olympics, the beer brand is lacing up its hockey skates while sticking with tried-and-true strategies from Paris 2024.
Sports Marketing
Under the hood of the Williams F1 team’s 2026 rebrand
The historic team kicked off the new year with a rebrand spanning, name, logo, and colors as it works to modernize and attract next-gen F1 fans.
Sports Marketing
What’s next in sports sponsorships, according to marketers
Formula 1, flag football, and endurance races are among the properties primed for partnerships in 2026 and beyond.
Sports Marketing
The next big thing in fitness sponsorships: Hyrox
Interest in the fitness race is “like a Taylor Swift concert,” one brand sponsor exec said, and marketers are looking to tap into the excitement.
Sports Marketing
Behind the scenes of Bush’s college football bowl…of beans
The SEC sponsor recently claimed the naming rights to a college football bowl game, which will be known as the Bush’s Boca Raton Bowl of Beans this year.
.jpg)
Sports Marketing
Why Oakley is betting on girls’ flag football
Through partnerships with the NFL and flag football star Diana Flores, the eyewear brand is looking to grow its base among young women.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
