Sports Marketing
Mondelēz taps soccer superstars to get people snacking during World Cup
The food and beverage giant partnered with soccer icons Alex Morgan, Sophia Smith, and Christian Pulisic—as well as Pitbull—for its “Summer of Soccer” campaign.
Sports Marketing
Sports Marketing
Axe asks soccer fans to go out on a limb for World Cup tickets
The Unilever-owned brand is offering tickets to a handful of fans who don their craziest FIFA-themed fit and ask someone out on a date.
Sports Marketing
How soccer orgs and sponsors are putting local spins on World Cup campaigns
The tournament spans 16 cities and three countries this year, leaving leagues, host committees, media rights partners, and sponsors with the task of tailoring their marketing efforts to many different markets.
Sports Marketing
How IBM’s Masters campaign marks a shift in its sports strategy
After 30 years as a partner of the tournament, the tech giant is taking more of a consumer-focused approach to its activation this year.
Sports Marketing
WNBA kicks off 30th season with a campaign for the GOATs
To celebrate the milestone season, the league is releasing a series of three short films, with the first led by Sheryl Swoopes, “the inaugural GOAT of the WNBA,” CMO Phil Cook said.
Sports Marketing
Welcome to the era of the college jersey patch
A new rule from the NCAA means jersey patches are set to start cropping up across college sports beyond football.
Sports Marketing
Hockey-stick growth: The year of the PWHL
After the Olympics, North America’s Professional Women’s Hockey League is growing—and with the help of brands and broadcasters, the league isn’t planning to let the moment slip away.
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