Coming out of the 2025 World Series, MLB has some serious momentum with new and younger baseball fans, which it plans to keep going with a robust media and content strategy.
Focusing on an athlete’s humanity over a highlight reel is something some marketers are considering, execs tell us.
The team’s marketing initiatives are meant to resonate across all of “Braves Country,” which spans Georgia, Alabama, Mississippi, part of North Carolina, South Carolina, and Tennessee.
“We don’t want to replace someone else’s jersey patch,” CMO Sean Gilpin said. “To be a founding partner is a unique opportunity to really have credibility in the relationship with the fans.”
After conducting offseason research, the league is targeting fan groups more narrowly with its fourth annual kickoff campaign.
Heading into March Madness, basketball leads the way in terms of fandom, with 64% of women’s college sports fans following hoops.
“We want to be the storyteller of record for women’s sports,” co-founder Jessica Robertson said.
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