The Storm have the No. 2 pick of the draft, meaning they’ll likely land a player fans will recognize. “We can definitely take advantage of March Madness,” the team’s CMO said.
Execs from State Farm, Apple, and more convened in New York to talk fan engagement and athlete-led storytelling.
In a difficult political environment for DEI initiatives, the league kicked off its second year of work with Voice in Sport to encourage women’s sports participation.
After the fight on Netflix roped in 65 million concurrent streams, some companies in the boxing space saw more interest from audiences and brands.
Commercial revenue such as sponsorships and merch sales will account for most of that growth, according to Deloitte.
The 60-second spot stars LSU star guard Flau’jae Johnson, the NWSL’s Christen Press, and tennis pro Madison Keys.
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