Why Foot Locker is doubling down on basketball sponsorships this year
The sneaker and sportswear retailer announced a deal with the NBA last year, then signed on with the Chicago Bulls earlier this month.
The sneaker and sportswear retailer announced a deal with the NBA last year, then signed on with the Chicago Bulls earlier this month.
The streamer, which has the exclusive rights to MLS matches, is embracing Lionel Messi in its marketing.
Lara Krug, the team’s first CMO, is working to ensure the back-to-back Super Bowl champs find international fandom.
After 14 years of working with the league, Verizon is looking to level up. “I don’t need another logo,” the brand’s VP of sponsorships said. “What I need is a story.”
The feminine-care brand just wrapped up its inaugural season as a sponsor of the Atlanta Dream WNBA team, and is already looking at extending the relationship.
A new report from measurement company EDO shows that ads across men’s and women’s pro and college basketball leagues have generally been more effective than average.
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.