From its opening campaign to partnerships lasting beyond the World Cup, the league is primed to “pull every lever” in an effort to convert four-year fans into die-hard audiences.
The ESPN Creative Studio recently introduced guidelines defining its iconic logo, font, and color for the digital and DTC age. But don’t call it a rebrand.
The brand is kicking off a yearlong marketing campaign to promote its new variety pack created in collaboration with Boston sports icons.
Hockey fandom is booming, and the NHL is aiming to make it last. Plus, “we need to be likeable,” one exec said.
After a successful Paris 2024 campaign, Nulo upped its spend on Milano Cortina and has plans for LA28.
Fans expect creative announcements of game schedules. If teams fail to meet them, “you’re gonna get trolled,” one CMO said.
The golf brand, which got its start on YouTube, released a new campaign as part of an effort to build its reputation among "traditional golf audiences,” its marketing director said.
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