Sports Marketing
As college sports look more professional, sponsors turn to high school
High school sports, some marketers are finding, can provide brands with national reach and inroads with potential future star athletes.
Sports Marketing
Sports Marketing
New York Road Runners rebrands amid a swelling interest in running
The nonprofit behind the New York City Marathon rolled out a new logo and tagline, its first new look in 15 years.
Sports Marketing
As hockey fandom heats up, Florida Panthers ink deal with hair care brand
Florida-based L’ange signed a two-year deal with the Panthers, the latest of several beauty brands to get involved with men’s sports.
Sports Marketing
Why Verizon’s Total Wireless is doubling down on UFC
“They’re the biggest, they’re the baddest,” a Total Wireless exec said.
Sports Marketing
Why brands are hitting the slopes for the 2026 Winter Games
Between athlete storylines and personalities, non-Olympic events, and après-ski culture, there’s plenty in skiing and snowboarding for sponsors to tap into.
Sports Marketing
Deep Blue announces 4th annual Business of Women’s Sports Summit
This year’s event, sponsored by Geico, is set for April 14 and will feature top athletes and marketers discussing “future-proofing” the business.
Sports Marketing
Disney nearly sold out of ad inventory for college football championship
The College Football Playoff added 40 new advertisers this year, and CPMs for the championship game are up compared to last year, according to a Disney Advertising exec.
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