TV & Streaming
Apple TV+ and MLS announce ‘Sunday Night Soccer’ and more ahead of season
It’s the third year of Apple and MLS’s partnership.
Sports
Social & Influencers
A look under the hood of Nascar’s social media strategy
Nascar increased its social follower count by 12% this year, including a 40% increase on Instagram, fueled in large part by Reels.
TV & Streaming
The NFL teams up with ‘The Simpsons’ for a second round of ‘Funday Football’
“The Simpsons Funday Football” will air on Disney+ and ESPN+.
Social & Influencers
‘Witty, snarky, a little bit sassy’: The Hartford Yard Goats are trying to make fans feel something
The minor-league baseball team has a quirky social media approach in more ways than one.
TV & Streaming
Netflix goes to the mat integrating brands into its Jake Paul-Mike Tyson fight
Celsius and DraftKings are among the match’s presenting sponsors.
Brand Strategy
Why La Roche-Posay is betting big on tennis
As the official sunscreen of the US Open for the third year in a row, the skin-care brand is going all-in on tennis.
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