Social & Influencers
Behind the social success of Teletubbies HQ
By embracing an “unhinged” strategy with episode clips and collabs, parent company WildBrain is reaching nostalgic adults and boosting revenue.
Social Media
Social & Influencers
TikTok allows alcohol advertisers, but the platform still feels dry
Ads can be targeted to older audiences, but not organic content.
Sports Marketing
Offseason, but not offline: How team marketers keep their socials active year-round
When leagues are in downtime, team social media managers turn to content like pop culture tie-ins, crossovers with other sports, and player personality posts to try to “skip the dip.”
Social & Influencers
Make it personal: our takeaways from Perfecting Your Influencer IQ
Execs and creators talked authenticity, ROI, and being realistic.
Social & Influencers
Period-care brands face unique restrictions online. Nadya Okamoto wants to change that
The August co-founder is leading the charge to lift restrictions on period-related social content.
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