Social & Influencers
Who’s trying to buy TikTok’s US business?
Nearly a dozen groups have submitted bids, including e-commerce giants, VC and private equity firms, tech titans, and billionaire investors.
Social Media
Social & Influencers
Survey: Creators are seeking greater transparency in brand deals
A lack of communication could be hindering the success of creator campaigns, according to the influencer marketing agency Influencer.
Sports Marketing
MLB spring training, as told by team creatives and marketers
“We come in, we try to get everything that we need for the season across all of our various sets, and leave no trace, because we know that our club is preparing for baseball,” one sports marketer said.
Social & Influencers
How Facebook lost its groove
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
Social & Influencers
YouTube wants to make it easier for creators to work with brands
A new tool is part of YouTube’s larger strategy to capitalize on the creator economy, an exec said.
Social & Influencers
How Bratz is (literally) inserting itself into the cultural conversation
Through dolled-up re-creations and social-first content, the toy brand has built a following of millions and discovered a consistent path to virality.
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