Social & Influencers
How Facebook lost its groove
The platform, which turned 21 this year, still brings in gobs of ad dollars, but it’s struggling to attract younger users as it forges ahead with AI. Will it ever become cool again?
Social Media
Social & Influencers
YouTube wants to make it easier for creators to work with brands
A new tool is part of YouTube’s larger strategy to capitalize on the creator economy, an exec said.
Social & Influencers
How Bratz is (literally) inserting itself into the cultural conversation
Through dolled-up re-creations and social-first content, the toy brand has built a following of millions and discovered a consistent path to virality.
Social & Influencers
Whatnot wants to be a home for uncertain TikTok livestreamers
The app ran print ads in several newspapers after TikTok briefly went offline in January.
Social & Influencers
What Lush learned from three years of being mostly offline
“We were very early adopters in something that felt crazy [at the time], and now social media feels crazy,” Jack Constantine, the brand’s chief digital officer, said.
Social & Influencers
AI app growth pushes mobile app revenue to $150 billion in 2024: research
Gaming continues to make up the majority of mobile spend, but e-tailers and streaming services are making inroads, according to new data from Sensor Tower.
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