Social Media

Teletubbies surrounded by a phone with blue skies and grassy hill wallpaper.
Social & Influencers

Behind the social success of Teletubbies HQ

By embracing an “unhinged” strategy with episode clips and collabs, parent company WildBrain is reaching nostalgic adults and boosting revenue.

Katie Hicks
TikTok logo and olive skewed on a toothpick in martini glass.
Social & Influencers

TikTok allows alcohol advertisers, but the platform still feels dry

Ads can be targeted to older audiences, but not organic content.

Ryan Barwick
a collage of posts from a basketball net, soccer ball, etc. as social posts around a person holding a mobile phone
Sports Marketing

Offseason, but not offline: How team marketers keep their socials active year-round

When leagues are in downtime, team social media managers turn to content like pop culture tie-ins, crossovers with other sports, and player personality posts to try to “skip the dip.”

Alyssa Meyers
Kit Keenan speaks onstage at a Marketing Brew event
Social & Influencers

Make it personal: our takeaways from Perfecting Your Influencer IQ

Execs and creators talked authenticity, ROI, and being realistic.

Jasmine Sheena
TikTok logo surrounded by shopping carts and pixelated boxes.
Social & Influencers

Period-care brands face unique restrictions online. Nadya Okamoto wants to change that

The August co-founder is leading the charge to lift restrictions on period-related social content.

Katie Hicks
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