Sports Marketing
Paralympic hype was high this summer. The USOPC wants it higher for LA28
“The overall coverage and conversation is growing, and with that brand interest is growing, too,” USOPC Chief of Strategy and Growth Katie Bynum said.
Olympics
TV & Streaming
What advertisers need to know about the 2024 Paris Olympics
Expect to see Snoop Dogg and a lot of luxury brands.
Social & Influencers
For Olympic activations, brands are turning to platforms beyond broadcast
“I’m calling it the first TikTok Olympics,” one executive told us.
TV & Streaming
Athleta goes big for its Olympics campaign with first national linear TV ad
The women’s activewear brand is also activating on social and on the ground in Paris and the US to connect with its audience around the games.
Sports Marketing
How GoGo Squeez is breaking into sports
The snack brand’s usual demo is parents of babies and toddlers, but it’s now working to gain traction with teens and young adults.
TV & Streaming
Things are looking up for NBCU ahead of the Paris Olympics
Ticket sales are high, trials ratings are robust, and the network is hoping to capitalize.
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