Ad Tech & Programmatic
When will advertisers press play on gaming?
Gaming makes up just 5% of digital advertising budgets, per the IAB, which hosts the annual Playfronts focused on moving ad dollars into the space.
Newfronts
Agencies
There's a new marketplace exclusively for buying women’s sports media
The marketplace, created by Sports Innovation Lab and Trailblazing Sports Group, is designed to give buyers greater reach and ROI for women’s sports campaigns.
Social & Influencers
TikTok expands advertiser partner program amid looming ban
At Newfronts, the platform rolled out new ways for advertisers to appear next to content on the app.
Social & Influencers
Snapchat partners with Issa Rae’s Ensemble, rolls out new AR ad tools
The social platform will bring the Olympics and other sports coverage to the platform this summer, it announced at NewFronts.
Social & Influencers
Meta rolls out AI-powered ad tools at NewFronts
The platform is focused on Reels, creators, and commerce-related ad formats.
TV & Streaming
Roku is bringing even more brands into Roku City
The platform also unveiled partnerships with iSpot, The Trade Desk, and NBCUniversal at its NewFronts presentation.
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