Brand Strategy
How 25 years of consolidation changed the media landscape for good
Years of megamergers across tech and media have made some media buying easier, but buyers and experts alike say a reckoning is on the horizon.
Media
Brand Strategy
Why The Onion is returning to print—and betting big on memberships
The publication is using TikTok to market subscriptions to Gen Z and is exploring the possibility of print ads, CMO Leila Brillson said.
Media
Marketing Brew’s favorite reads of 2023
The marketing and media stories we wish we wrote.
Media
A conversation with the NYT’s global chief advertising officer
“I want New York Times Advertising to be the essential partner for every brand looking to engage with an elevated consumer,” Joy Robins told us.
Brand Strategy
New York Times digital advertising revenue grows in Q2
The company hired a new global advertising head earlier this year, who joined from the Washington Post.
Media
CNN’s CEO exits in latest network shakeup
Chris Licht’s resignation comes after a brutal few months at the cable network.
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