Ad Tech & Programmatic
Ad gamification is here
Disney, Amazon, and Discord are creating ad formats featuring interactive forms of sponsorship.
Marketing Explainers
Ad Tech & Programmatic
Streamers keep leaning in on shoppable ads. Who will get it right?
During upfronts, the tech was on full display—but questions about effectiveness and which approach is best remain.
Ad Tech & Programmatic
Dynamic ad insertion isn’t the silver bullet for advertising. Could it get a boost with AI?
In theory, DAI can help personalize ads, but experts say it’s been hard to scale.
Data & Tech
Get ready: Generative AI is already transforming SEO marketing efforts
“AI is just a very powerful weapon that was added to this arms race” between search engines and SEO efforts, one agency exec said.
Agencies
Agencies break down how they’ve made ChatGPT and generative AI their own
Billion Dollar Boy, Gut, and Mischief are focused on ensuring that work powered by the tech retains a human touch.
Ad Tech & Programmatic
Why advertisers are excited about attention metrics
The signals, which aim to quantify the quality of ad placements, have attracted interest from companies like Amazon and The Trade Desk.
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