The platform, which started covering sports about 10 years ago, works with major schools, leagues, brands, and media companies to create content around big moments.
The 60-second spot stars LSU star guard Flau’jae Johnson, the NWSL’s Christen Press, and tennis pro Madison Keys.
Brand execs are finding no shortage of on- and off-court talent for campaigns, and “we’d love to sign everybody,” one exec said.
Both teams are led by the projected WNBA and NBA No. 1 draft picks, respectively.
Powerade is running ads against the men’s and women’s tournaments and working with college stars like LSU guard Flau’jae Johnson in an effort to reach Gen Z consumers.
The insurance brand’s campaign, “Bateman vs. Batman,” is meant to appeal to a wide base of viewers during and after the college basketball tournament.
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