Brand Strategy
‘A different ballgame’: Why Caitlin Clark is an advertiser’s dream
In addition to breaking records on the court, Clark is also dazzling her sponsors. “She’s jump-started a new era of basketball,” a Gatorade exec said.
March Madness
TV & Streaming
By the numbers: A record year for women’s March Madness
The national championship was the most-watched basketball game—men’s or women’s, college or pro—since 2019.
Brand Strategy
Why Adidas is betting on Hailey Van Lith and women’s college basketball
Basketball is a big deal for the brand, especially during March Madness, and especially on the women’s side.
TV & Streaming
Women’s basketball is central to this year’s March Madness ad campaigns
Some brands, including Adidas and Ally Financial, are spending more on the women’s tournament than the men’s.
TV & Streaming
Women’s Final Four and championship March Madness inventory is sold out
“The hardest part was trying to find space for everybody,” one exec said.
TV & Streaming
Men’s March Madness ad inventory is all but sold out
Auto, QSR, financial services, and insurance brands are among the major advertisers in this year’s tournament.
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