Social & Influencers
‘You say it, we create it’: How Saie seized on another brand’s creator opportunity
The beauty brand worked with creator Hannah Chody, who posted about Tom Ford Beauty’s discontinued eyeshadow, to make a shade of her own.
Influencers
Explore essential influencers insights and industry shifts. Marketing Brew brings you the strategic updates and expert takes you need to navigate the landscape.
Social & Influencers
Ahead of the NYC Marathon, run-club sponsorships are picking up speed
In the past year, they’ve become “a vital ingredient” for marketers looking to break into the running community, one sports agency exec said.
Social & Influencers
The perks of being a creator executive
Social networking and events platform Pie brought on entrepreneur and creator Nadya Okamoto to lead its marketing efforts as CMO. Here’s what that looks like.
Social & Influencers
The unexpected brands running creators want to work with
After a run, “I always want ice cream,” one runner said. Another dreams of a cookie sponsorship. But snack-food brands are few and far between in running partnerships…so far.
Social & Influencers
How soccer creators are helping to make the World Cup more than a moment
Leagues like La Liga in Spain and Bundesliga in Germany are eager to hook American fans this summer, and they’re using influencers to do it.
Social & Influencers
A ‘new way of marketing’: Inside Expedia’s partnership with IShowSpeed
A long-term deal with the livestreamer, which kicked off with a breakneck visit to four Caribbean destinations, is part of a new “social-first” approach from the travel brand.
Social & Influencers
Sydney Sweeney is back for another American Eagle campaign
CMO Craig Brommers told us it’s a new chapter for the partnership after Sweeney’s controversial 2025 ads became the “most successful” in brand history.
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