Brand Strategy
After a spate of celeb-backed booze brands, NA drinks with star support are on the rise
One brand, Mingle Mocktails, partnered with Bethenny Frankel because “she was an absolute disrupter,” the founder told us.
Influencers
Social & Influencers
Make it personal: our takeaways from Perfecting Your Influencer IQ
Execs and creators talked authenticity, ROI, and being realistic.
Social & Influencers
How Chamberlain Coffee is ‘growing up’ with its founder
The brand, named after influencer and founder Emma Chamberlain, is looking to expand beyond its younger demographic base.
Social & Influencers
Why ‘surprise and delight’ doesn’t apply to influencer gifting anymore
How brands are addressing concerns around product seeding waste.
Social & Influencers
Influencer marketers make big bets on Cannes Lions this year
With many first-time and highest-cost activations to date, it’s clear the industry wants to make a splash this year.
Social & Influencers
What marketers can learn from the backlash to Bioré’s influencer post
The brand has apologized after an influencer mentioned one of its products and mental health issues stemming from a school shooting in a sponsored post.
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