Make it personal: our takeaways from Perfecting Your Influencer IQ
Execs and creators talked authenticity, ROI, and being realistic.
Execs and creators talked authenticity, ROI, and being realistic.
The brand, named after influencer and founder Emma Chamberlain, is looking to expand beyond its younger demographic base.
How brands are addressing concerns around product seeding waste.
With many first-time and highest-cost activations to date, it’s clear the industry wants to make a splash this year.
The brand has apologized after an influencer mentioned one of its products and mental health issues stemming from a school shooting in a sponsored post.
While many are waiting to see what happens, some are thinking through their contingency plans.
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