Brand Strategy
Klaviyo recruits Fishwife and Alison Roman for its first Black Friday/Cyber Monday campaign
The campaign began this fall with a Fishwife pop-up in Manhattan that drew more than 5,000 attendees.
Holiday
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Brand Strategy
Strikes, supply-chain snags, and the election throws curveballs at brands preparing for the holiday rush
“We’re definitely in preparation mode,” one CEO said.
TV & Streaming
Roku releases new ad campaign ahead of holiday season
“We just want to make sure that Roku products are top of mind,” the CTV maker’s director of marketing and devices said.
Holiday
The holiday campaigns have begun—here’s what we’re seeing so far
Brands seem focused on addressing inflation and togetherness this year.
Start your holiday prep now with Rokt’s Hottest Holiday Season Ever playbook. This holiday playbook lays out the latest innovative technologies, hyper-relevant customer experiences, and nontraditional tactics that will help you meet your customers’ needs. See the five key shifts you need to be prepared for in this $1 trillion season.
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