IRL experiences are about “establishing more of these different touchpoints outside of the content that you watch,” one marketer told us.
The streamer is setting up shop in malls in a move that could brand-build while boosting foot traffic.
Custom content, experiential activations, and consumer-focused marketing efforts are designed with the hope of getting through to voters.
The brand brought its Sunshine Shack to Atlanta and Denver earlier this year.
The brand decided that showing, not telling, was the best way to counter dupe culture.
The company is leaning into the fact that Roku City has become a meme.
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