Brand Strategy
Wanna find love? The brands are here to help.
Companies are playing matchmaker with singles happy hours, mixers, and workout classes.
Experiential Marketing
TV & Streaming
‘Step into that world’: Why Warner Bros., Prime Video, and Netflix are all-in on experiential marketing
IRL experiences are about “establishing more of these different touchpoints outside of the content that you watch,” one marketer told us.
Brand Strategy
Consumers love IRL events and streaming. Enter Netflix House
The streamer is setting up shop in malls in a move that could brand-build while boosting foot traffic.
TV & Streaming
To win Oscars and Emmys, studios are evolving their FYC campaigns
Custom content, experiential activations, and consumer-focused marketing efforts are designed with the hope of getting through to voters.
Experiential Marketing
How Supergoop is leaning into out–of-home and experiential marketing
The brand brought its Sunshine Shack to Atlanta and Denver earlier this year.
Experiential Marketing
Lululemon gave out $98k worth of leggings—here’s how and why
The brand decided that showing, not telling, was the best way to counter dupe culture.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
