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Marketing Brew

Kelsey Sutton

The agenda-setting week featured a “tentativeness” to invest, some marketers say. 

Dispatch from CES: Fear and loathing (the metaverse) in Las Vegas

Katie Hicks

Top marketers from McDonald’s, American Eagle, and more discussed the challenges and opportunities in the industry today.

Debriefing The Brief: our takeaways from Marketing Brew’s first annual summit

Events

Building Cybersecurity Excellence: Tech, Policy, and People

Janina Lundy talks creator representation and equity ahead of the Marketing Brew Summit.

A Q&A with the head of Hartbeat’s marketing

Perfecting Your Influencer IQ

Onboarding Your New Favorite Coworker, AI

Jasmine Sheena

Executives from Microsoft, Zappos, and more weighed in at the Marketer’s (Early) Guide to AI.  

From tools to use to chatbot challenges, marketers share how they’re navigating AI

The festival officially kicked off on Monday. 

Cannes 2023: Spotify party, influencer sightings, and Pinterest tattoos

Bossy Show

Brew Markets

CFO Brew

Morning Brew

Double Shot

Tech Brew

Future Social

Healthcare Brew

HR Brew

Incrypto

IT Brew

Money Scoop

Money With Katie

Raise

Retail Brew

Sidekick

The Playbook

Read what several execs had to say about how gut feelings and personal experiences play an integral role in finding the right partnership.



First off the mark: How marketers can predict the next big thing in sports before anyone else

A PR expert’s guide to landing brands on a gift guide

Tactical MarTech: The Future of AI, Attribution, and Privacy

How AI & Identity Resolution Can Supercharge BFCM Revenue In 2024

The Sports Marketing Playbook: Mastering Fan Engagement and Experiences

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How series adaptations and BookTok are changing publishers’ marketing strategies. 

Morning Brew Creative Studio

Alyssa Meyers

Ryan Barwick

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Customer.io

How your brand can use personalized messaging to rewrite the rules of customer engagement

Let’s get personal

The deal is part of a broader push from the brand, which has historically been popular among women, to grow its relevance among younger men.

Poppi makes team sponsorship debut with the Los Angeles Lakers

Clark is starring in a new co-branded ad from the two companies that State Farm’s marketing head expects to resonate with basketball fans across the board.

State Farm, ESPN bet on Caitlin Clark’s star power in WNBA offseason

Illustration: Francis Scialabba, Photos: Radu Bercan/EyeEm/Getty Images

The Brief, a Summit Presented by Marketing Brew (Kristoffer Tripplaar)

Beyond antitrust enforcement, Khan’s FTC got “into the weeds” of the digital advertising industry, and “the toothpaste isn’t going back into the tube,” one exec said.