Entertainment

characters in the stlye of Bridgerton blowing their noses in a Flonase commercial
TV & Streaming

Inside CAA’s media and entertainment partnerships department

The agency is aiming to get brands involved in creative projects from the beginning.

Jasmine Sheena
imagery of Barbie movie collabs
TV & Streaming

A year after ‘Barbie,’ branded content is all the rage in Hollywood

Brands are seeking new ways to reach consumers inundated with ads.

Jasmine Sheena
a movie theater marquee promoting the world premiere of 'Inside Out 2'
Data & Tech

Movie theater ad spend is climbing: report

Q1 2024 saw 41% YoY increase in cinema ad spend, according to data from Vivvix.

Jasmine Sheena
an illustration of a billboard with the words FOR YOUR CONSIDERATION on it, along with a magazine and a laptop computer, indicating FYC campaigns used in Hollywood
TV & Streaming

To win Oscars and Emmys, studios are evolving their FYC campaigns

Custom content, experiential activations, and consumer-focused marketing efforts are designed with the hope of getting through to voters.

Jasmine Sheena
an image representative of all the Barbie movie marketing and collabs
Brand Strategy

The Barbie brand was made for this moment

Mattel’s time-honored toy is seeing a zeitgeisty boost with a movie, brand tie-ins, and seemingly endless viral moments.

Kelsey Sutton
The facade of a Regal Cinemas theater in Los Angeles in front of a blue sky with a road and cars in front of it
Entertainment

Could this summer’s blockbuster season reach pre-Covid levels?

Studios, which are spending big to advertise their films, hope so.

Kelsey Sutton

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