TV & Streaming
Did Disney’s ‘Snow White’ marketing campaign leave it to the wolves?
After a disappointing opening weekend, some are wondering why the studio didn’t seem to put as much marketing might behind the live-action remake.
Entertainment
TV & Streaming
TV’s biggest adversary—and ally—is social media
Consumers spend six hours a day on entertainment on average, but pressure from short-form content continues, according to Deloitte.
TV & Streaming
How ‘Napoleon Dynamite’ rewrote the indie movie marketing playbook
In the summer of 2004, Fox Searchlight found an audience for the film by building a social network from scratch and screening the movie for free—hundreds of times.
TV & Streaming
Comcast is looking to win Hispanic viewers with Now TV Latino
The company’s bicultural streaming package arrives as multilingual and Spanish-speaking households continue to grow in the US.
TV & Streaming
There’s no Oscar for best stunt yet, but these brands submitted their nominations
At the Academy Awards, Carnival Cruise Line, Samsung Galaxy, L’Oréal, Mntn, and Kiehl’s came together in the name of stunt appreciation.
TV & Streaming
Oscars viewership drops to 18.1 million, marking the first decline in 4 years
Sunday’s telecast was a 7% decline from last year’s audience of 19.5 million viewers.
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