Data & Tech
Understanding bot clicks from data center IPs and their impact on email metrics
Bot clicks from data center IPs are an industry wide issue for email marketers. Learn how to prevent bot clicks from impacting your email campaign metrics.
Data & Tech
Data & Tech
What we’re watching for at CES 2025
Expect to hear about AI, M&A, and Martha Stewart.
Data & Tech
Why connecting with a teen audience is key for culturally relevant branding
Teens define everything from spending to language to behaviors, Rishi Malhotra, the founder and CEO of the teen market research company cafeteria, told us.
Data & Tech
2025 won’t be as rosy for US ad spend, analyst predicts
Factors including tariffs and M&A activity could tamp down growth next year, according to analyst Brian Wieser.
Data & Tech
Coworking with Emily Ketchen
She’s CMO and VP of intelligent devices group and international markets, Lenovo.
Data & Tech
Global advertising to grow 9.5% in 2024, GroupM forecasts
Google, Meta, and Amazon accounted for 41% of global advertising revenue.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
