Data & Tech
Why connecting with a teen audience is key for culturally relevant branding
Teens define everything from spending to language to behaviors, Rishi Malhotra, the founder and CEO of the teen market research company cafeteria, told us.
Data & Tech
Data & Tech
2025 won’t be as rosy for US ad spend, analyst predicts
Factors including tariffs and M&A activity could tamp down growth next year, according to analyst Brian Wieser.
Data & Tech
Coworking with Emily Ketchen
She’s CMO and VP of intelligent devices group and international markets, Lenovo.
Data & Tech
Global advertising to grow 9.5% in 2024, GroupM forecasts
Google, Meta, and Amazon accounted for 41% of global advertising revenue.
Data & Tech
The WNBA was the fastest-growing brand in 2024: report
The league gained traction among men and older generations this year, according to Morning Consult.
Data & Tech
Coworking with Joy Howard
She’s CMO, Back Market.
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