Ad Tech & Programmatic
Streamers are focused on working well with others
Roku and Disney are aiming to make their inventory available wherever brands and agencies are.
CES 2025
TV & Streaming
FAST channels continue catching on—and fast
Brands like PBS, Samsung, and Roku are leaning in, and execs say they expect more shoppable advertising experiences to follow.
TV & Streaming
Disney counts 157 million ad-supported monthly active users amid continued streaming push
The company announced expansions of gamified ads and live event advertising capabilities at CES.
Ad Tech & Programmatic
Yahoo pitches curation and partnerships at CES
Yahoo’s DSP will also directly integrate with Roku.
TV & Streaming
Peacock is testing mini-games and vertical videos to boost engagement
The features are designed to create a “welcoming environment for Gen Z,” NBCU’s president of advertising and partnerships said at CES.
Data & Tech
What we’re watching for at CES 2025
Expect to hear about AI, M&A, and Martha Stewart.
Get marketing news you'll actually want to read
Marketing Brew informs marketing pros of the latest on brand strategy, social media, and ad tech via our weekday newsletter, virtual events, marketing conferences, and digital guides.
